As a passion-driven solopreneur, I’m sure you have big dreams for your business. That’s why you have to make sure your priorities are straight – and that growing your email list is right at the top.
So why should you focus on getting email subscribers?
Guess what: email is not going anywhere.
Email is one of the only free ways you can really talk to a person on a personal basis and truly develop that sense of connection and trust. (tweet this)
Even if you don’t have any services or products to sell just yet, you should still focus on growing your email newsletter list so that when the time comes for you to launch a new product or service, you will already have a group of people who are willing to listen and potentially buy from you. So now, the question is…
What can you do to make sure your website is optimized for getting more email subscribers?
Most solopreneurs do not have these things aligned, but thankfully after reading this post, you won’t have to be one of them. These three easy optimization tips will get you more email subscribers by ensuring that your website is doing its best at converting your visitors into leads in the most effortless and non-disruptive way possible.
1. Add an opt-in box to your sidebar
The sidebar on your website or blog is one of the most obvious and commonly-used places for an opt-in box to reside. This is the best place to put your opt-in box to turn your visitors into subscribers. But the question you have to ask yourself here is: is your opt-in box really clear and visible? Quite frequently, the sidebar is the prime place for bloggers and entrepreneurs to fill with banners, social media buttons, and other graphics (among the opt-in). When that happens, the opt-in usually becomes much harder to find.
And when it’s hard to find, no one will sign up because NO ONE takes the time to deliberately look for an opt-in box. (click to tweet)
That’s why you have to make sure your opt-in box is clear and obvious. Is it easily visible when a visitor lands on your website? If the answer is yes, then good – you should be good to go. If not, you’ve got some work to do. Here’s an example of the sign up box on my Book Club page on the sidebar. It’s not technically a typical sidebar but it’s right where you’d expect to see one (next to the blog content). This is just one of the examples I have. There’s another sign up box on the sidebar of this blog post as well, just scroll up! (PS. I don’t actually recommend the copy for the sign up to be as long as the one in this example, this was a special circumstance)
2. Include a call-to-action in every piece of content you publish
A crucial part of successful blog writing for business is including a clear call-to-action in each piece of content you create. In case you don’t know what a call-to-action (CTA) is – it’s basically a “call out” in your post that informs the reader what the next step you want her to do is. Do you want her to comment on your post? Share it with her friends? Sign up for your newsletter? Regardless of what it is, a call-to-action is an important part of every effective content piece that actually gets results (as per content marketing). It doesn’t matter if you write blog posts or create videos, if you don’t remind your readers (or viewers) to subscribe to your newsletter, they are unlikely to do it. Each person is busy with their own laundry list of tasks and to-do’s. How would they know you want them to follow you unless you actually tell them? They won’t. Cause it’s not something they usually think about.
If you don’t ask for subscribes, you won’t get any. Learn to ask by including a CTA in every content piece. (click to tweet)
Here’s a screenshot of how I call out to the readers to join us for my Virtual Book Club. It’s not overly blatant and I could probably make it more obvious but the page they are usually viewing it on takes care of that so there’s not an issue. And then on the bottom of the post, there you have the sign up box! If you feel yucky asking for subscribes, I want you to stop thinking that right now. You’re not going to be seen as sleazy or overly-salesy unless you’re, like, a spammer about it (just don’t say it 10 times in one post). But there’s really nothing wrong with reminding your visitors what you’d like them to do next in order to stay updated with what you do. In fact, you are doing your readers a disservice if you don’t remind them of that “next step,” because then they won’t know of the amazing content you have yet to share. And since you’re so great at what you do – you know you want your potential customers to benefit from it, right? Most website visitors will only come to a website once. Don’t let your potential ideal clients slip away. Remind them to follow you and invite them to stay awhile.
3. Don’t give them too many options to follow you
Here’s an interesting fact about how we operate online (from behavioral psychology)…
The more options we are presented with to make a decision, the less likely we are to make one at all. (tweet this)
So if your blog post or the sidebar on your website includes a lot of options for your visitors to follow you, here’s what’s likely to happen:
- Option 1) They won’t follow you at all. Based on the behavioral psychology concept I mentioned, the more options we are presented with to make a decision, the less likely we are to make any. We just won’t know which to pick and end up not picking anything. Womp womp… Totally counterintuitive, right?
- Option 2) When presented with multiple options to follow you, the reader is also more likely to choose the low-involvement option (liking you on Facebook or following on Twitter) rather than the high-involvement option (email signup). Social media is seen as low-involvement (doesn’t require us to give anything away and we trust it already) and therefore there is less risk associated with it. The visitor knows they won’t get spammed by you and they won’t have to worry about their inbox getting overfilled (happens to most of us so we are all wary of adding on any extra email subscriptions).
- Option 3) Alternately, your readers could potentially sign up for your newsletter if your opt-in freebie (also known as “the bribe” you give your new subscribers in exchange for them giving you their email address) is good enough. Here’s an example of an opt-in freebie.
There are many things that won’t work in your favor if you provide too many options. When you eliminate all the options (from the sidebar or blog post), leaving just one (or when you present the most important option first and foremost, in the most clear and obvious way), you are more likely to get your conversion rate to increase as well. So there you have it! Three simple and easy ways to get more subscribers for your email newsletter! I’d love to know if you are already implementing any of these in your business and if not, which one are you most likely to implement right away? PS. If you decide to commit to optimizing your website for more subscribers, here’s how you can make sure you can actually pull through and finish)
Your next steps:
Do you feel overwhelmed or stuck in your business right now? Confused why your marketing isn’t working out the way you thought it would? Maybe you can’t figure out what to do next – there is so much to do and you feel so behind you can’t help but get down on yourself… if that sounds familiar, I want you to take a deep breath.
This summer, I have put myself on a mission to talk to 100 entrepreneurs and solopreneurs about their business. My goal is to help each and every one of those people (for free). Maybe that can be you too? I’d love to talk with you!
Think this is something you’re interested in? Perfect! CLICK HERE to learn more and schedule a session today!
I can’t wait to chat with you soon.
In the meantime, if you have any questions – don’t hesitate to ask. I’m here for ya!
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