In this post, you will learn 5 quick SEO tips that will help you get more traffic to your website that is actually targeted and therefore has a bigger potential to convert, faster.
If you are a business owner, getting more traffic to your website is probably one of your concerns. And understandably so! How can you get people to sign up for your newsletter if they don’t come to your website first, right?
Although it’s commonly thought that website traffic is one of the most significant keys to success, I will have to go against the grain and say that it really depends . On the surface level – the more visitors your website gets, the more opportunities to grow your list and therefore your sales. However that’s only half of the story.
What if more traffic DOESN’T drive more results? What do you do then? (click to tweet)
It’s entirely possible to be getting tons of traffic but still not growing your list or getting sales.
Getting traffic for traffic’s sake is not only a bad strategy, it is likely to leave you disappointed and discouraged from doing any marketing in the future. I mean, think about it – wouldn’t it suck to see your website getting a lot of traffic but none (or very little) of it converting into leads?
If that happens, there are usually two reasons for this:
1) Your website is not optimized to be converting traffic into leads.
2) OR the traffic you are getting is simply not targeted – it’s not people who are your target audience. It’s rando’s who came because… well, who knows.
There are many ways to get traffic for traffic’s sake, but as you can see that type of traffic is pointless if you care about selling products and services (vs having an advertising-based business model, like a blog).
Today’s topic is getting more qualified traffic to your website using these five quick and dirty SEO tips.
Really quickly, if you’re unsure about what SEO is – it’s quite simple as a concept, but much more complex as an actual practice.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. (Wikipedia)
But here are some things you need to know: SEO is not a magic bullet. SEO is a long term plan. It’s like when you go on a weight loss plan – you can’t expect to lose 20 pounds in a week or even a month. It’s a longer process that becomes a part of your lifestyle if you want it to yield any results that actually matter.
Confused about SEO? Here are 5 quick and dirty tips to get more TARGETED website traffic faster. (click to tweet)
Same thing goes when working with SEO company: it’s a long process that needs to be done consistently on a regular basis in order for it to yield results eventually – but it WILL help tremendously if it’s done right.
Because SEO is a huge topic that could take weeks (if not months) to discuss, I obviously can’t cover it all here, but let’s down to the specifics. Let’s talk about these quick SEO tips now.
5 Quick SEO Tips to Get More Targeted Website Traffic
Let’s presume you have a niche and you already know your keywords, and regularly do keyword research to stay on top of what’s trending. Based on those assumptions here are five quick and easy SEO tips to help you get more targeted website traffic fast!
Tip #1: Include keywords in all the right places.
Yes, the typical things we do to help with SEO is installing an SEO plugin (I recommend SEO by Yoast, Natalia Real has a great tutorial on it here) and using it when editing your content to ensure your keywords are sprinkled throughout it nicely for that SEO boost.
But that’s not all you can be doing. There are some ways to drive up your SEO value for your posts without going robotic or unnatural and it has to do with tags.
Here are some places to include your keywords:
- Title of Post/Page. Title tags are quite possibly the most important place to situate your keywords. Hereís what they look like – <title>Primary keyword phrase here. </title>
- Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business or your blog post/page in less than 90 characters.
- It’s basically whatever you title your blog post. This can be done with the help of an SEO plugin.
- Meta Tags. Meta tags or meta description provides the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
- This can also be done with the help of a good SEO plugin.
- Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this – <h1>Primary and/or Secondary keywords here</h1>
- This shows the sections of your blog post content and also shows the search engines what is most important on the page.
- Action step: Next time you write a blog post, include headings in the content so section off different parts of what you’re writing about as well as showing search engines which keywords are important. (hint: the BIG titles on this post are my headings.
- Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag. Include a keyword in there instead of DSC4859.jpg whatever the name that automatically shows up for the image.
- Bonus tip: Name the image files with the keyword before even uploading it for an extra SEO boost.
This image above is a screenshot of WordPress editing an image. Plug those keywords in there!
[you might also like: Frustrated with Facebook? Here’s what to do instead.]
Tip #2: Add content to your website on a regular basis.
Content, content, content. This is an essential part of any traffic plan, especially one with the hops of eventually landing one of the top search engine rankings. Content is what search engine spiders look for and index to show up in the search results.
Without content, there’s nothing to index or rank. Pretty simple, right? This is also why flash websites are not SEO friendly. All of the text is encoded in a way that isn’t just simple text and is therefore unreadable for these spiders… it’s hard for an all-flash website to show up in search results for general keywords.
One of the best ways for increased SEO is one of the simplest: post content. Make it consistent and optimized. (click to tweet)
What can you do? Give visitors and search engines a reason to visit and index your site. Make a commitment to provide fresh new (optimized, see tip #1) content on a consistent basis (at least 1-2 times per month) and your traffic (and SEO value) will increase significantly much faster.
Tip #3: Get valuable and relevant incoming links.
The more websites which link to your website or blog, the more valuable search engines perceive you to be, and therefore giving you a higher ranking in search engines… or at least, in theory.
The thing is, not all back-linking is good practice as not ALL links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
This is important to consider when thinking about guest posting on other sites with the hopes of increasing your website’s ranking. When looking for other sites to write for, consider only writing for sites that look like HIGH quality sites with active engagement, not overthrown by spam and advertising, and ideally have a higher PageRank than your own.
When guest blogging, don’t just seek anyone and everyone to write for. Be picky. Look at PageRank so the back-link helps your SEO too. (click to tweet)
PageRank is basically what rank or score a website has according to how many other sites are also linking to it and its search engine ranking. Quality and all that good stuff. The higher the PageRank, the better. (You can check yours here)
Here’s a screenshot of an example of a website (it’s actually for the PageRankChecker website) using their Chrome extension which I recommend.
Aside from guest blogging, you can encourage other people to link to your website by:
- Adding content to your site and including sharable buttons.
- Linking to other bloggers and then letting them know about it, many times they will reciprocate in the future.
- Publishing press releases, being mentioned in news, etc.
- Blogging and participating in social networking forums, social networking sites, and discussion forums.
[you might also like: How to Be More Creative in Your Business]
Tip #4: Get Social, Baby!
Now more than ever before, internet marketing is about building a community (and this is what I love helping my clients with especially!). Social networking sites like Facebook, Twitter, Google Plus, and others can be very powerful tools for generating links and traffic to your site.
But that’s not really all. Posting your own stuff is important but it’s important to realize how much value social media shares of your content actually have in the eyes of Google. Short answer: HUGE value.
Long answer: Social media has been directly tied to how relevant and valuable your content is perceived as and therefore it is given a big boost in SEO value as well. The social network site that has the biggest impact on SEO is Google Plus (learn more about that here) but Facebook and Twitter aren’t far behind. The more shares you get, the more likely you are to raise in search engine rankings. Simple.
Did you know social media is one of the best ways to increase your search engine ranking? (click to tweet)
So what can you do? Encourage sharing! Make sure you have social media sharing buttons at the bottom of every blog post and mention things throughout the post that show that you value when others share your content. Get active on Google Plus and participate in its vibrant community.
Tip #5 Advertise for more exposure and traffic.
Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Unfortunately, I am not exactly an expert in PPC advertising so you likely won’t find much about the technicalities of how to do it here.
What I DO know and use very frequently, however, is social media advertising. I run Facebook ads literally every single day and I play around with Twitter and Pinterest advertising as well. And honestly? I love it! Of course, as with anything, it takes some time to get used to any advertising platform but once you’ve honed your social media ads, the return on investment can be phenomenal in terms of traffic and sales.
[You might also like: How to Finally Be Happy With Your List Growth]
For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.
Need help with your marketing strategy and online business?
It’s what I do, girlfriend. Let’s talk.
I have a few spots open for free strategy calls. Let’s see how we can move your business forward today! Learn more here.