Facebook has been announcing a lot of updates that are going to have a pretty drastic, potentially negative, impact on many businesses.
And if you use Facebook in any capacity as a free social media platform, with the intent of reaching your community, you might be pretty frustrated with the recent updates that have been announced.
If you’re like most business owners, you use Facebook as a way to reach your audience ands stay in touch with them. That’s all fine and good, except if you’re using Facebook pages, you might have noticed the continuous decline in organic reach posts have been getting.
Facebook’s organic reach is at an all-time low.
In fact, approximately less than 2% of our entire audience gets to see the posts we make on our Facebook pages. (tweet this)
Well, that sucks. BUT if you’re doing a decent job at getting engagement on your posts, you might be one of the lucky ones who get more organic reach, since Facebook is ruled by quality of the content. If you consistently get good organic engagement, Facebook will see you as a page that provides quality content and therefore give you more organic reach. That’s how that works.
But, what if you do get a decent amount of organic reach (or you weren’t that disappointed by it yet), here’s yet another blow for entrepreneurs that Facebook will be putting into effect in the year new: a semi-ban on promotional posts.
What? I guess semi-ban is a weird way to put it, but basically Facebook will be making an even more of a conscious effort to reduce the amount of promotional posts that end up in people’s news feeds. That means, for any promotional post you create on your Facebook page, it will get seen by an EVEN smaller number of people.
Starting January, there will be no more free promotional posts allowed on Facebook. (tweet this)
According to Facebook, here are three criteria that make a post be deemed “too promotional:”
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Is this update going to affect a lot of people? Yes.
More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint. (Wall Street Journal)
So this update is going to affect a LOT of businesses. It’s the time to take a good hard look at your social media strategy… and if you use Facebook a LOT to promote your products for free.. well your free ride is gonna be over, and soon.
Are you freaking out? I know. It sucks. But it’s not the end of the world.
Are you frustrated with Facebook’s constant updates for business? Here’s what to do instead. (tweet this)
Are you really surprised there’s another Facebook update like this? I mean, Facebook is a business just like mine and yours. Sure, they change their algorithm more than a teenage girl’s moods do, but that’s just how they do things. Keeping it interesting… I guess. Whatever. Point is, they can do what they want. They rule the internet. What are you gonna do? Leave? Go ahead. But don’t be surprised if you find yourself struggling more than before.
So, instead of freaking out. What can you do? Here are some thoughts…
In this post, you will learn the quick look into Pinterest Advertising and whether it’s worth looking into for your own business. It’s a brand new advertising platform that has a lot of hype around it right now. Watch the video and download the freebie below.
A few weeks ago, Pinterest granted my request to be one of the first small brand advertisers on their platform. They originally started rolling the Advertising capabilities out a couple of months ago, working with some big-name brands and I jumped on the opportunity to get in line as soon as I saw it.
Being that I am extremely visual and both of my other businesses are also very focused on the visual aspects, Pinterest is a big traffic driver for me. Not only does it get more traffic, it also does a great job at extending brand awareness and engagement. Good stuff for any brand!
So, I started playing around with Pinterest Advertising right away. The first pin I tried promoting got rejected. But that was my own fault, I didn’t read the guidelines firsthand (who has the time?) and just went for it. Apparently, you’re not supposed to be using hashtags in the promoted pins. Noted.
[you might also like: How to be more Creative in your business]
For this post, I wanted to outline a few things that you should know when it comes to Pinterest Advertising. There is a full practical guide you can download on the bottom as well for free, so you can get a better look inside Pinterest Advertising, what’s required, how it works, and whatnot.
Using Google+ Communities is often an important part a good Google+ marketing strategy, but how do you know which ones to pick? In this post, we will uncover how to find Google Plus Communities that are actually worth your time.
[pssst.. did you know you can highlight anything in this post to tweet it out? Try it now!]
If you’ve been using Google+ for your business, you know that Google+ Communities are an integral part of any G+ social media marketing strategy.
There are SO many Communities out there, it’s truly amazing.
It’s wonderful to know that regardless how niche or obscure your topic of interest may be, chances are there is already a Google+ community out there around that topic with plenty of members who are also interested and eager to connect with others about it.
So, given that there are so many Communities out there, you might be wondering…
“Okay, but my niche ISN’T obscure or weird and it’s actually quite popular, how do I know which Google+ Community to join since there seems to be hundreds of them about my area of interest?”
Very observant and a great question, my friend.
It’s true that you wouldn’t want to waste hours trying to be active in communities that won’t get you any closer to your ultimate goal, whatever that might be… As a solopreneur, we already have very little time to work on our business – I’d hate for your to waste some of it on places that aren’t worthy of it. (yes, you and your time are precious!)
Here are some tips on how to find Google+ Communities that are worth your time and effort.
In this post, we will reveal 5 amazing ways in which Google Plus can help improve your business from many different aspects. If you’ve been writing this platform off before, prepare to be WOWed at what it can really do.
[pssst… did you know you can highlight anything in this post to tweet it out? Try it out now!]
I have a question for you: Which social media platform is the most valuable for your business?
Ain’t that the question!
There are so many platforms out there, and many of us try to rock them all. Kudos to those who are succeeding at that, you’re a champ. Personally, I’d love to be one of those people that effortlessly navigates through every single social media channel and gets traffic and referral from them all. But alas, I don’t have unlimited amounts of time or patience for that. So I do what works for me instead.
I’ll bet you’re thinking the same – although you might feel like you’re not doing quite enough, especially if social media isn’t your strong suit. Having been using social media for business for the past 5 years, it’s pretty much become a part of me. But that doesn’t mean I’ll recommend for you to slave over every single platform imaginable. I don’t think that’s a good use of your time, frankly.
So what about Google Plus?
You might be wondering if it’s worth the time. You might be confused about whether it can really work for your business. You might also be worried that you just don’t have the time to take on yet another platform.
I get it. Learning a new platform can be overwhelming, especially when we lack the proper training or support do so. But before you write Google Plus off completely and toss it aside, I want to make sure you are aware of my reason for focusing on Google Plus the last couple of weeks.
In this post, we will uncover 3 amazing ways that Google Plus can help improve your business. Yes, really.
In this post, we will uncover 31 powerful tips and ideas for getting more engagement on Facebook.
Facebook. Oh yes. We love it, don’t we?
The sad thing about Facebook is that, contrary to what we might think, it’s not free. Especially not today – with its organic reach being at an all-time low, the only way to really get your message out there is by paying.
So then what’s the point of even focusing on getting engagement on your Facebook page, you might ask?
There are a few reasons:
1) First of all, people use Facebook to determine how popular (and trustworthy) a brand is. Not all people but most people use this platform first. Social proof is very important when you are in business because it’s how people are able to tell if you’re for real or not. However, the number of likes isn’t the whole story anymore. People look at likes AND engagement, combined, to determine whether they can trust a brand or not (at least somewhat trust it anyway). That’s why it’s good to have some strategies and practices in place that have posts to encourage engagement in some way.
2) Second of all, when people engage with your content, Facebook is then able to see that your updates are relevant and interesting and will therefore increase the organic reach you get so more people can see it. Facebook has a complicated algorithm which changes on what seems to be a daily basis – but the thing you must know is this – the more organic engagement you get, the more organic reach you get too. This means you might not have to spend as much money to promote and boost your posts to get seem by your community. Pretty cool.
A note I want to mention before we get into some ideas and tips for content creation on Facebook to stimulate engagement is this…
You determine your success.
To some people, 5 likes on a post is nothing. To others, it’s amazing progress. It all depends on the size of your community, how long you’ve had your page, how often you post, and more. Don’t dismiss the ideas because the particular example in the article doesn’t have hundreds upon hundreds of likes, comments, and shares. That is not the point. The point is to connect with others. To get them to respond and engage. We are not talking about going viral here, we are talking about connecting.
When it comes to Facebook marketing… YOU determine your success. Every page/business is different. (tweet this)
Okay, now that we got that out of the way.. let’s dig in with 31 ideas for getting engagement on Facebook. These are listed in no particular order.