Blog - Kamila Gornia

You’ve been tracking your website stats wrong the entire time, here’s why.

Tracking. Oh tracking. How wonderful you are. (In this post, you will learn how to use the URL builder and if you haven’t been using it, you’ll find out why you should start today)

You've been tracking your website stats wrong the entire time, here's why.

I’ll be honest…

Although I consider myself to be quite balanced in my left-brain and right-brain ability, I still lean more towards the right-brain, the more creative of the sides.

While I find statistics and analytics fascinating as a concept, I don’t particularly enjoy the process of figuring them out. This is also part of the reason why I didn’t go for a PhD in Psychology (something I was heavily considering), because crunching numbers day in and day out was just less than thrilling to me. The concept and idea behind it – oh sure, I can geek out about the story the numbers tell… but the actual process of  getting the whole analysis process done… meh. Not for me.

BUT just because I don’t gush with excitement at the sight of numbers, doesn’t mean I don’t respect them. Truth is – it’s extremely important to track stuff. Especially if you’re serious about maximizing the time and money that’s going into your marketing. Which, obviously, you should be unless you’re like a bazillionaire and you just don’t care about how much money you spend.

We aren’t talking about financial tracking right now with expenses and income streams (which, by the way, is the part I actually do enjoy) but the analytics and tracking that you should be doing around your marketing.

[you might also like: How to set up Google Analytics in less than 2 minutes]

You are spending a lot of time getting your social media figured out… making sure it’s set up right so that you show your brand in the best light. You’re posting along with a social calendar, gaining followers, doing this and doing that… And it’s not just Facebook you’re doing, it’s all of the channels that makes sense for your brand. Maybe you’re becoming a pro at Google Plus, or maybe you’re tweeting up a storm.

You might even have a set budget for Social Advertising (which I recommend) so that you can maximize the return you are getting from your efforts on social media. More eyeballs to your content. More engagement. More leads. Good stuff.

But do you actually know which of your channels are converting well?

Before I move forward, I want to make sure I say this – social media was not designed to bring in sales directly. Social media is a lead warming and brand awareness channel and it was designed to get people exposed to you. Can it bring sales? Sure. Is it your best performing channel in terms of sales? Not usually.

But alas, it’s still important to know how each channel is performing. So, you might say:

“Oh Kamila, I already have Google Analytics set up and I am tracking how much traffic I am getting from social media – each of my channels.” OR

“I am running Facebook Ads and it tells me how many clicks to website I am getting so I know exactly how well that channel is performing for me.”

Okay, fair enough. But I have two things I want to say about that….

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How to set up your Google Analytics

Know you should be tracking “stats” but you’re stumped as to HOW exactly to do that? In this post, we talk about how to set up Google Analytics and what exactly to look at in Google Analytics to get started.

How to set up Google Analytics

When you create your website, one of the first things you should do is get your Google Analytics set up. Sure, you can use the Jetpack (if you’re on WordPress) or whatever native stats tracker your content management system provides, but GA is really the standard and it allows you to dig a lot deeper into the insights than any of these other apps do. Especially for free!

[You might also like: 5 Quick SEO Tips to Get More Targeted Traffic Fast]

But before we dig into how to set it up, I want to make sure you understand the benefits of having Google Analytics set up on your site. I know a lot of people are confused about why you really need this.

  1. Google Analytics is free to use and set up!  
    • You don’t need any fancy softwares, consultants, or monthly (or yearly) costs to have it up. It’s all totally free and just as powerful as some of the expensive solutions out there. At the agencies I’ve been at, we mostly use Google Analytics to do our tracking and have done so successfully. Obviously, it’s not perfect and I will get to why in a future blog post but it’s just as close to awesome as you can get with a free solution.
  2. Gives you insight into your website performance.
    • Wanna know what are your most popular pages or posts on your website? Done. Wanna know which post has the largest amount of people leaving your site? What about which of the social media channels drove the more traffic? Or maybe seeing how a typical user’s flow looks like… where they typically get started on your site, and then where do they move to, and then where? All of this data is extremely useful in optimizing your website and content for increased conversion, trust, and overall user flow. It’s good stuff.
  3. Track conversions. 
    • When you have goals set up for your specific goals around lead generation or for e-commerce, you are able to see which channel drove conversions and which one didn’t. Which channel had the highest amount of people coming to the site and leaving right away, etc. It’s great information to know when it comes to knowing which channels to focus on around performance for the future.

These are just three reasons to make sure you have it installed but there are a LOT more. I won’t bore you with ALL of them but trust me, once you get this set up and start playing around with it’s many awesome features, you will be amazed at how much helpful insight you can get about the people who visit your website and your own overall website performance.

[you might also like: How to finally be happy with your list growth]

Here’s a video where I go into a little bit more about how to set up Google Analytics (with a screenshare of how super easy it is to setup in WordPress) and what exactly you should look at if you’re just starting out.

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35 Funny Pick Up Lines for Marketing Nerds

Yesterday my friend sent me a hilarious list of funny pick up lines written by his acquaintance about Ed Tech. While some of them were hilarious, I didn’t understand some of them since I’m not in Ed-Tech… so that obviously sent me on a search to find marketing pick up lines. Obviously. Because what’s better than a terrible pick up line?

funny-pick-up-lines

Heads up.. My ideal client is a woman entrepreneur. So I realize most of my ideal clients probably won’t understand a lot of these pick up lines since they are for marketing nerds BUT they were too good I couldn’t NOT compile these together, if not for myself then for my colleagues. And besides, as you learn marketing from me as we work together, you’ll begin to understand more of these and find them hilarious too.

35 Funny Pick Up Lines for Marketing Nerds <– these are hilarious! via @xokammie (Tweet This!) twitter-icon

So enjoy these funny pick up lines for marketing nerds, ladies (and gents). May your next hot date get acquired successfully (how can it NOT? ;) haha.

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Should you allow comments on your blog or website?

Should you allow comments on your blog

If you’re a blogger or a business owner who uses blogging as part of your marketing strategy, you may know that comments are a big part of what keeps the conversation going for your brand…

…Or is it?

There has been a trend lately in the blogosphere about closing comments. There are various reasons for this and it’s probably a good idea to discuss blog commenting in general: Does it still build community? Does it matter anymore?

It’s hard to just sum up an answer to this question to a yes or no. The truth is – it depends. I know it’s a very vague response that no one really likes but it’s really the case – it depends on your goals, your circumstances, and many other factors.

Several months ago, I closed the comments on my healthy living blog, Sensual Appeal but I continue to keep the comments open on my business + marketing blog under my name (this blog you’re reading now).

In this post, I’m going to try to demystify the reasoning behind closing comments or keeping them open: why each may be an attractive option and what the general best practices are for each as well.

read more…

5 Quick SEO Tips To Get Targeted Website Traffic Fast

In this post, you will learn 5 quick SEO tips that will help you get more traffic to your website that is actually targeted and therefore has a bigger potential to convert, faster. 

5 Quick SEO Tips To Get Targeted Website Traffic Fast

If you are a business owner, getting more traffic to your website is probably one of your concerns. And understandably so! How can you get people to sign up for your newsletter if they don’t come to your website first, right?

Although it’s commonly thought that website traffic is one of the most significant keys to success, I will have to go against the grain and say that it really depends . On the surface level – the more visitors your website gets, the more opportunities to grow your list and therefore your sales. However that’s only half of the story.

What if more traffic DOESN’T drive more results? What do you do then? (click to tweettwitter-icon

It’s entirely possible to be getting tons of traffic but still not growing your list or getting sales.

How?

Unqualified traffic.

Getting traffic for traffic’s sake is not only a bad strategy, it is likely to leave you disappointed and discouraged from doing any marketing in the future. I mean, think about it – wouldn’t it suck to see your website getting a lot of traffic but none (or very little) of it converting into leads?

If that happens, there are usually two reasons for this:

1) Your website is not optimized to be converting traffic into leads.

2) OR the traffic you are getting is simply not targeted – it’s not people who are your target audience. It’s rando’s who came because… well, who knows.

There are many ways to get traffic for traffic’s sake, but as you can see that type of traffic is pointless if you care about selling products and services (vs having an advertising-based business model, like a blog).

Today’s topic is getting more qualified traffic to your website using these five quick and dirty SEO tips.

Really quickly, if you’re unsure about what SEO is – it’s quite simple as a concept, but much more complex as an actual practice.

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. (Wikipedia)

But here are some things you need to know: SEO is not a magic bullet. SEO is a long term plan. It’s like when you go on a weight loss plan – you can’t expect to lose 20 pounds in a week or even a month. It’s a longer process that becomes a part of your lifestyle if you want it to yield any results that actually matter.

Confused about SEO? Here are 5 quick and dirty tips to get more TARGETED website traffic faster. (click to tweettwitter-icon

Same thing goes for SEO: it’s a long process that needs to be done consistently on a regular basis in order for it to yield results eventually – but it WILL help tremendously if it’s done right.

Because SEO is a huge topic that could take weeks (if not months) to discuss, I obviously can’t cover it all here, but let’s down to the specifics. Let’s talk about these quick SEO tips now.

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