Blog - Kamila Gornia

The Quick Guide to Pinterest Advertising

In this post, you will learn the quick look into Pinterest Advertising and whether it’s worth looking into for your own business. It’s a brand new advertising platform that has a lot of hype around it right now. Watch the video and download the freebie below.

The Quick Guide to Pinterest Advertising

A few weeks ago, Pinterest granted my request to be one of the first small brand advertisers on their platform. They originally started rolling the Advertising capabilities out a couple of months ago, working with some big-name brands and I jumped on the opportunity to get in line as soon as I saw it.

Being that I am extremely visual and both of my other businesses are also very focused on the visual aspects, Pinterest is a big traffic driver for me. Not only does it get more traffic, it also does a great job at extending brand awareness and engagement. Good stuff for any brand!

So, I started playing around with Pinterest Advertising right away. The first pin I tried promoting got rejected. But that was my own fault, I didn’t read the guidelines firsthand (who has the time?) and just went for it. Apparently, you’re not supposed to be using hashtags in the promoted pins. Noted.

[you might also like: How to be more Creative in your business]

For this post, I wanted to outline a few things that you should know when it comes to Pinterest Advertising. There is a full practical guide you can download on the bottom as well for free, so you can get a better look inside Pinterest Advertising, what’s required, how it works, and whatnot.

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How to find Google Plus Communities that are worth your time

Using Google+ Communities is often an important part a good Google+ marketing strategy, but how do you know which ones to pick? In this post, we will uncover how to find Google Plus Communities that are actually worth your time.

how to find google plus communities that are worth your time

[pssst.. did you know you can highlight anything in this post to tweet it out? Try it now!]

If you’ve been using Google+ for your business, you know that Google+ Communities are an integral part of any G+ social media marketing strategy.

There are SO many Communities out there, it’s truly amazing.

It’s wonderful to know that regardless how niche or obscure your topic of interest may be, chances are there is already a Google+ community out there around that topic with plenty of members who are also interested and eager to connect with others about it.

So, given that there are so many Communities out there, you might be wondering…

“Okay, but my niche ISN’T obscure or weird and it’s actually quite popular, how do I know which Google+ Community to join since there seems to be hundreds of them about my area of interest?”

Very observant and a great question, my friend.

It’s true that you wouldn’t want to waste hours trying to be active in communities that won’t get you any closer to your ultimate goal, whatever that might be… As a solopreneur, we already have very little time to work on our business – I’d hate for your to waste some of it on places that aren’t worthy of it. (yes, you and your time are precious!)

Here are some tips on how to find Google+ Communities that are worth your time and effort.

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5 amazing ways Google Plus can help improve your business

In this post, we will reveal 5 amazing ways in which Google Plus can help improve your business from many different aspects. If you’ve been writing this platform off before, prepare to be WOWed at what it can really do. 

5 amazing ways Google Plus can help improve your business

[pssst… did you know you can highlight anything in this post to tweet it out? Try it out now!]

I have a question for you: Which social media platform is the most valuable for your business?

Ain’t that the question!

There are so many platforms out there, and many of us try to rock them all. Kudos to those who are succeeding at that, you’re a champ. Personally, I’d love to be one of those people that effortlessly navigates through every single social media channel and gets traffic and referral from them all. But alas, I don’t have unlimited amounts of time or patience for that. So I do what works for me instead.

I’ll bet you’re thinking the same – although you might feel like you’re not doing quite enough, especially if social media isn’t your strong suit. Having been using social media for business for the past 5 years, it’s pretty much become a part of me. But that doesn’t mean I’ll recommend for you to slave over every single platform imaginable. I don’t think that’s a good use of your time, frankly.

So what about Google Plus?

You might be wondering if it’s worth the time. You might be confused about whether it can really work for your business. You might also be worried that you just don’t have the time to take on yet another platform.

I get it. Learning a new platform can be overwhelming, especially when we lack the proper training or support do so. But before you write Google Plus off completely and toss it aside, I want to make sure you are aware of my reason for focusing on Google Plus the last couple of weeks.

In this post, we will uncover 3 amazing ways that Google Plus can help improve your business. Yes, really.

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31 Powerful Tips for Getting Engagement on Facebook (#29 is my favorite)

In this post, we will uncover 31 powerful tips and ideas for getting more engagement on Facebook.

Facebook. Oh yes. We love it, don’t we?

[Did you know…. you can highlight anything in this post to tweet it out? Try it now!]

how to get facebook engagement

The sad thing about Facebook is that, contrary to what we might think, it’s not free. Especially not today – with its organic reach being at an all-time low, the only way to really get your message out there is by paying.

So then what’s the point of even focusing on getting engagement on your Facebook page, you might ask?

There are a few reasons:

1) First of all, people use Facebook to determine how popular (and trustworthy) a brand is. Not all people but most people use this platform first. Social proof is very important when you are in business because it’s how people are able to tell if you’re for real or not. However, the number of likes isn’t the whole story anymore. People look at likes AND engagement, combined, to determine whether they can trust a brand or not (at least somewhat trust it anyway). That’s why it’s good to have some strategies and practices in place that have posts to encourage engagement in some way.

2) Second of all, when people engage with your content, Facebook is then able to see that your updates are relevant and interesting and will therefore increase the organic reach you get so more people can see it. Facebook has a complicated algorithm which changes on what seems to be a daily basis – but the thing you must know is this – the more organic engagement you get, the more organic reach you get too. This means you might not have to spend as much money to promote and boost your posts to get seem by your community. Pretty cool.

A note I want to mention before we get into some ideas and tips for content creation on Facebook to stimulate engagement is this…

You determine your success.

To some people, 5 likes on a post is nothing. To others, it’s amazing progress. It all depends on the size of your community, how long you’ve had your page, how often you post, and more. Don’t dismiss the ideas because the particular example in the article doesn’t have hundreds upon hundreds of likes, comments, and shares. That is not the point. The point is to connect with others. To get them to respond and engage. We are not talking about going viral here, we are talking about connecting.

Okay, now that we got that out of the way.. let’s dig in with 31 ideas for getting engagement on Facebook. These are listed in no particular order.

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Where to find free images for your blog & social media content [updated 11/4/14]

If you’re struggling to find free images for your blog or social media content, you’ve come to the right place. I’ve spent the time to compile the most comprehensive list of high-quality photography and graphics for your business.

where to find free images

If you’re an online entrepreneur, I’m sure you value content marketing and know it’s a fantastic way to build that “know, like, and trust” factor for your business. Obviously the blog posts or social media posts have to be high quality, though, right? After all – we’re committed to excellence and we don’t do stuff half-assed. But you might find yourself wondering where to find free stock images?!

Before I talk about some of my favorite resources for finding free images, I want to make sure you are aware WHY it’s important that you use stock images or royalty-free images.

No, you can’t just search for an image on Google search and use that.

Ever heard of copyright? You don’t want to get in trouble for publishing someone’s photo on your blog (even if you credit them!) if they haven’t given you permission to do so. What if they find out you did that? Well, the best that can happen (on the bad spectrum) is they ask you to take it down. The worst? They sue you.

There are a ton of articles about people getting sued but thankfully there are also plenty of articles about blogger beware, educating fellow bloggers and business owners from using other people’s imagery in their content.

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How to be Creative in your Business

how to be creative

Quick question: How creative are you being in your business?

Have you ever thought about this before?

You don’t have to work in a creative field to ask yourself this question. Creativity and innovation are concerns many entrepreneurs have about their business regardless of their niche or industry. How to be creative is a thought many of us consider.

Whether you are a web designer, a health coach, or a tech startup founder, when you are driven by passion and cause, you want to make sure the work you do stands out. You want it to be noticed. You want it to succeed. And it won’t likely get there if it blends in and is the same as everything else out there.

You need more creativity.

If you want your business to succeed, it can’t blend in – it has to stand out and be different. (tweet thistwitter-icon

Thankfully, you don’t need to think of yourself as an especially creative person to draw upon creativity in your work. Whether you’ve always had an artistic inkling or you were mostly analytical all your life, there are steps you can take to maximize your natural ability to think creatively. (Because yes, we are ALL creative, no matter what you might think).

But before I introduce these steps I wanted to make sure we provide context to the concept first.

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