If you’re trying to get accustomed to using Google Plus for Business, you’re in good company. In this post, you will learn five keys to a successful Google Plus Marketing Strategy.
Do you want more traffic to your website?
Want to make connections with influencers that will help your business grow?
Maybe you want to establish deeper relationships with your tribe so that you are seen as an authority in your niche, trustworthy and the “first choice” for your audience?
In a recent post, we’ve established whether you really need Google Plus for your business. It should have been enough to help you make a decision of whether or not Google Plus is right for your business in terms of marketing. If you’re still here, my guess is you’ve decided to give it a shot.
Great. Let’s dive in.
If you’ve been feeling discouraged because your list isn’t growing as quickly as you’d like, this post is perfect for you. We will be talking about about how to finally be happy with the growth of your business through a very simple yet extremely effective mindset shift.
Have your website stats been stagnant lately?
Or maybe your email list isn’t growing as fast as you’d like?
You’ve got a big vision for the future but how are you supposed to get there if you only have a couple of people subscribed to your newsletter?!? How are you supposed to share your passion and your message with the world if only a minuscule percentage of the world is on your email list?
Well, that’s disappointing.
Alright fine, not all is lost. I mean, the list IS growing… slowly… but surely….
But it’s just SO DAMN SLOW!
You read about other passion-driven solopreneurs hitting HUGE numbers in astonishingly short periods of time, so why can’t YOU do the same thing? Seems like all these people are hitting their five figure months all over the place, getting thousands of followers, and you can’t even hit your next email subscriber goal (or whatever your goal metric is).
I know how you feel. I totally understand the frustration. When that number isn’t increasing (exponentially) as you dreamed it would during launch, or when you only get a couple of new subscribers per day (or week, or month) – you can’t help but feel like you’re failing.
Don’t get down on yourself when your biz isn’t growing as quickly as you’d like. You’ll get there. Just keep at it. (tweet this)
I’ve been there. In fact, I’m pretty sure 95% of entrepreneurs have been there. It’s only natural to get too wrapped up in the numbers especially when the vision you have for your business is so grand.
But let me stop you right there.
It’s time to take a step back and look at your situation from a different light – and finally being HAPPY with (and grateful for) the numbers you are getting, regardless of what they are (right now).
The other day, I was talking with my Life Coach friend and she was saying how much she dislikes writing email newsletters because she never knows what to say. That made me realize that many passion-driven solopreneurs struggle with being authentic in their email marketing.
The struggle is understandable - as a lifestyle business owner or blogger, you put high value on being seen as genuine and true. You want to avoid being seen as sleazy, salesy, or gimmicky. I get it.
[you might also like "3 Easy Ways To Get More Subscribers To Your Email Newsletter"]
It’s true that authenticity is an important part to building that “know, like, and trust” factor we all crave to have within our community. We want our subscribers to see us as someone they can feel connected to and enjoy hearing from, sans boring corporate talk (I mean, bleh, you have a lifestyle business for a reason!).
However, because of this, many soloprenuers are afraid of being strategic in their business – just the word “strategy” brings them the yuckies, thinking it’s so bland, boring, and rigid.
Don’t be afraid of being strategic in your business. You can do it and still be seen as authentic! (click to tweet)
Thankfully – this couldn’t be farther from the truth.
In fact, a little bit of strategy goes a long way in making sure you fully show up in front of you audience in a warm and open way that encourages participation and connectivity.
Here are three simple tips you can incorporate in your own email marketing strategy for each time you email your subscribers. read more…
As a passion-driven solopreneur, I’m sure you have big dreams for your business. That’s why you have to make sure your priorities are straight – and that growing your email list is right at the top.
So why should you focus on getting email subscribers?
Guess what: email is not going anywhere.
Email is one of the only free ways you can really talk to a person on a personal basis and truly develop that sense of connection and trust. (tweet this)
Even if you don’t have any services or products to sell just yet, you should still focus on growing your email newsletter list so that when the time comes for you to launch a new product or service, you will already have a group of people who are willing to listen and potentially buy from you. So now, the question is…
What can you do to make sure your website is optimized for getting more email subscribers?
Most solopreneurs do not have these things aligned, but thankfully after reading this post, you won’t have to be one of them. These three easy optimization tips will get you more email subscribers by ensuring that your website is doing its best at converting your visitors into leads in the most effortless and non-disruptive way possible. read more…
If you’re a creative solopreneur, chances are you have started started a lot of projects in the past… without actually finishing many of them. How to finish what you start is a struggle many creatives want to overcome, and in this post, I introduce 5 simple steps to stop wasting time and finally finish what you start.
[if you're too busy to read the entire post, you can just listen to the audio above]
Don’t you love it when you get a GREAT idea?
You get so excited and hit the ground running to make the idea come to life. You can see it so clearly!
This is gonna be IT!
You’re working on the project relentlessly and with so much gusto you can barely sleep. But eventually… something shifts. Sometimes you lose steam because of lack of accountability or support, but sometimes it’s because…
You slowly lose interest…
Mmm, yes. Has this ever happened to you?
Maybe you come up with a new “better” idea that totally takes over your whole vision. You convince yourself that the original idea is not worth your time anymore, at least not right now. I mean… after all, this new idea is really going to be IT this time and it’s just sooo much better than the first one.
You get excited. You can already see it. It’s gonna be so amazing. And soon enough, you are so enveloped by this beautiful intense creative energy that you want to do nothing but work on it day in and day out. Ahhh, yes. The sweet feeling of making stuff happen.
If you’re a creative entrepreneur, you might relate to this honeymoon stage of your “new idea love affair.” I like using this metaphor because when you really think about it – starting a new project is like falling in lust. (tweet this)
It’s exciting, emotionally and energetically arousing, and it’s infused with that giddy feeling of novelty (aka “that shiny new thing”). If we’re really excited, we might even get obsessive about the project and want to do it 24/7. In those beginning stages, we may be so blinded by the excitement and novelty that we often don’t pay much attention to potential negatives, obstacles, or challenges we may soon have to deal with.
But then after a while, reality hits and we come back down to planet Earth. We might have no accountability or support to fall back on to finish the project or maybe we just lose interest and start something new instead. It’s hard to know how to finish what you start when it’s so common you barely notice it’s happening.
I can relate to this so much.
Although blogging is a common activity among wellness-preneurs, I often hear that blogging isn’t really living up to their expectations in terms of getting results for their business.
I suspect that this is the case with a lot of passion-driven solopreneurs regardless of industry, so in this post, we are going to outline four things you need to do to make your blogging efforts actually pay off.
Here’s a scenario: You start a passion-driven and heart-centered business. You idolize so-and-so and she happens to totally rock at blogging and it’s clear that she gets amazing results from it. So you start blogging too. But then… nothing happens. No influx of clients beating down the doors. No comments. No extra followers. What the heck?! What am I doing wrong!?
When our marketing efforts don’t get results as expected, it’s easy to feel discouraged and confused. After all – blogging is supposed to be the way to get more clients and credibility, isn’t it? (well, that and Google+ isn’t so bad either, right?
So why haven’t you gotten more clients yet?
In this post, you will learn four things to always include in your blogging for it to actually get you real results in your business.
The truth of the matter is – many solopreneurs don’t use blogging the right way for business: in a way that not only increases trust, but also gets more leads and creates that expert-level status in record time.
I’m already hearing the outrage: “There’s no such thing as blogging the right way – blogging is meant to express my personality and connect with my readers on a personal level, don’t tell me how to do it!! I got my way and I’m doing it just fine!”
True – I guess there is no right or wrong way to blog. Blogging may absolutely be used as an expression of your personality. But if you are using blogging as a means of marketing your business, really connecting with your potential clients, and actually getting results, there are several things you need to keep in mind to be successful.
[You might also like: 5 Keys to a Successful Google+ Marketing Strategy]
The fact of the matter is – personal blogging is a lot different than blogging for business. (tweet this)
Let’s talk about the four crucial ingredients to making sure your “blogging recipe” is set up in a way that invites more leads and customers your way. Effortlessly.