If you’re a blogger or a business owner who uses blogging as part of your marketing strategy, you may know that comments are a big par of what keeps the conversation going for your brand…
…Or is it?
There has been a trend lately in the blogosphere about closing comments. There are various reasons for this and it’s probably a good idea to discuss blog commenting in general: Does it still build community? Does it matter anymore?
It’s hard to just sum up an answer to this question to a yes or no. The truth is – it depends. I know it’s a very vague response that no one really likes but it’s really the case – it depends on your goals, your circumstances, and many other factors.
Several months ago, I closed the comments on my healthy living blog, Sensual Appeal but I continue to keep the comments open on my business + marketing blog under my name (this blog you’re reading now).
In this post, I’m going to try to demystify the reasoning behind closing comments or keeping them open: why each may be an attractive option and what the general best practices are for each as well.
In this post, you will learn 5 quick SEO tips that will help you get more traffic to your website that is actually targeted and therefore has a bigger potential to convert, faster.
If you are a business owner, getting more traffic to your website is probably one of your concerns. And understandably so! How can you get people to sign up for your newsletter if they don’t come to your website first, right?
Although it’s commonly thought that website traffic is one of the most significant keys to success, I will have to go against the grain and say that it really depends . On the surface level – the more visitors your website gets, the more opportunities to grow your list and therefore your sales. However that’s only half of the story.
What if more traffic DOESN’T drive more results? What do you do then? (click to tweet)
It’s entirely possible to be getting tons of traffic but still not growing your list or getting sales.
Getting traffic for traffic’s sake is not only a bad strategy, it is likely to leave you disappointed and discouraged from doing any marketing in the future. I mean, think about it – wouldn’t it suck to see your website getting a lot of traffic but none (or very little) of it converting into leads?
If that happens, there are usually two reasons for this:
1) Your website is not optimized to be converting traffic into leads.
2) OR the traffic you are getting is simply not targeted – it’s not people who are your target audience. It’s rando’s who came because… well, who knows.
There are many ways to get traffic for traffic’s sake, but as you can see that type of traffic is pointless if you care about selling products and services (vs having an advertising-based business model, like a blog).
Today’s topic is getting more qualified traffic to your website using these five quick and dirty SEO tips.
Really quickly, if you’re unsure about what SEO is – it’s quite simple as a concept, but much more complex as an actual practice.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. (Wikipedia)
But here are some things you need to know: SEO is not a magic bullet. SEO is a long term plan. It’s like when you go on a weight loss plan – you can’t expect to lose 20 pounds in a week or even a month. It’s a longer process that becomes a part of your lifestyle if you want it to yield any results that actually matter.
Confused about SEO? Here are 5 quick and dirty tips to get more TARGETED website traffic faster. (click to tweet)
Same thing goes for SEO: it’s a long process that needs to be done consistently on a regular basis in order for it to yield results eventually – but it WILL help tremendously if it’s done right.
Because SEO is a huge topic that could take weeks (if not months) to discuss, I obviously can’t cover it all here, but let’s down to the specifics. Let’s talk about these quick SEO tips now.
If you’re a coach, having a seamless system for scheduling and getting new clients on is a crucial component to your business. In this post, I’m going to do an unbiased review of Satori App, a scheduling and billing system for coaches.
When I was just starting out with different systems, I wanted something that would get the job done but be easy to set up and get running quickly. Satori App was actually the second software I used when I started this business in April 2014. The first one was just a simple scheduler and I knew I wanted something more… I needed more systemization that combines scheduling, billing, as well as holding all of client information in it.
Enter… Satori App. Spoiler alert, I definitely think this is a great solution for a new coach who just wants to COACH rather than spend hours on setting all the other systems up. But let me do a more thorough review of the pros and cons of the Satori software for ya, so you can make the decision for yourself.
Satori App Review:
Check the video to get a feel for how the dashboard is set up and the overall flow of going through the software for the most part, then go ahead and check the rest of the pros and cons of using Satori App for your coaching business as listed below.
Facebook has been announcing a lot of updates that are going to have a pretty drastic, potentially negative, impact on many businesses.
And if you use Facebook in any capacity as a free social media platform, with the intent of reaching your community, you might be pretty frustrated with the recent updates that have been announced.
If you’re like most business owners, you use Facebook as a way to reach your audience ands stay in touch with them. That’s all fine and good, except if you’re using Facebook pages, you might have noticed the continuous decline in organic reach posts have been getting.
Facebook’s organic reach is at an all-time low.
In fact, approximately less than 2% of our entire audience gets to see the posts we make on our Facebook pages. (tweet this)
Well, that sucks. BUT if you’re doing a decent job at getting engagement on your posts, you might be one of the lucky ones who get more organic reach, since Facebook is ruled by quality of the content. If you consistently get good organic engagement, Facebook will see you as a page that provides quality content and therefore give you more organic reach. That’s how that works.
But, what if you do get a decent amount of organic reach (or you weren’t that disappointed by it yet), here’s yet another blow for entrepreneurs that Facebook will be putting into effect in the year new: a semi-ban on promotional posts.
What? I guess semi-ban is a weird way to put it, but basically Facebook will be making an even more of a conscious effort to reduce the amount of promotional posts that end up in people’s news feeds. That means, for any promotional post you create on your Facebook page, it will get seen by an EVEN smaller number of people.
Starting January, there will be no more free promotional posts allowed on Facebook. (tweet this)
According to Facebook, here are three criteria that make a post be deemed “too promotional:”
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Is this update going to affect a lot of people? Yes.
More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint. (Wall Street Journal)
So this update is going to affect a LOT of businesses. It’s the time to take a good hard look at your social media strategy… and if you use Facebook a LOT to promote your products for free.. well your free ride is gonna be over, and soon.
Are you freaking out? I know. It sucks. But it’s not the end of the world.
Are you frustrated with Facebook’s constant updates for business? Here’s what to do instead. (tweet this)
Are you really surprised there’s another Facebook update like this? I mean, Facebook is a business just like mine and yours. Sure, they change their algorithm more than a teenage girl’s moods do, but that’s just how they do things. Keeping it interesting… I guess. Whatever. Point is, they can do what they want. They rule the internet. What are you gonna do? Leave? Go ahead. But don’t be surprised if you find yourself struggling more than before.
So, instead of freaking out. What can you do? Here are some thoughts…
In this post, you will learn the quick look into Pinterest Advertising and whether it’s worth looking into for your own business. It’s a brand new advertising platform that has a lot of hype around it right now. Watch the video and download the freebie below.
A few weeks ago, Pinterest granted my request to be one of the first small brand advertisers on their platform. They originally started rolling the Advertising capabilities out a couple of months ago, working with some big-name brands and I jumped on the opportunity to get in line as soon as I saw it.
Being that I am extremely visual and both of my other businesses are also very focused on the visual aspects, Pinterest is a big traffic driver for me. Not only does it get more traffic, it also does a great job at extending brand awareness and engagement. Good stuff for any brand!
So, I started playing around with Pinterest Advertising right away. The first pin I tried promoting got rejected. But that was my own fault, I didn’t read the guidelines firsthand (who has the time?) and just went for it. Apparently, you’re not supposed to be using hashtags in the promoted pins. Noted.
[you might also like: How to be more Creative in your business]
For this post, I wanted to outline a few things that you should know when it comes to Pinterest Advertising. There is a full practical guide you can download on the bottom as well for free, so you can get a better look inside Pinterest Advertising, what’s required, how it works, and whatnot.