In this post, we will uncover 31 powerful tips and ideas for getting more engagement on Facebook.
Facebook. Oh yes. We love it, don’t we?
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The sad thing about Facebook is that, contrary to what we might think, it’s not free. Especially not today – with its organic reach being at an all-time low, the only way to really get your message out there is by paying.
So then what’s the point of even focusing on getting engagement on your Facebook page, you might ask?
There are a few reasons:
1) First of all, people use Facebook to determine how popular (and trustworthy) a brand is. Not all people but most people use this platform first. Social proof is very important when you are in business because it’s how people are able to tell if you’re for real or not. However, the number of likes isn’t the whole story anymore. People look at likes AND engagement, combined, to determine whether they can trust a brand or not (at least somewhat trust it anyway). That’s why it’s good to have some strategies and practices in place that have posts to encourage engagement in some way.
2) Second of all, when people engage with your content, Facebook is then able to see that your updates are relevant and interesting and will therefore increase the organic reach you get so more people can see it. Facebook has a complicated algorithm which changes on what seems to be a daily basis – but the thing you must know is this – the more organic engagement you get, the more organic reach you get too. This means you might not have to spend as much money to promote and boost your posts to get seem by your community. Pretty cool.
A note I want to mention before we get into some ideas and tips for content creation on Facebook to stimulate engagement is this – you determine your success.
To some people, 5 likes on a post is nothing. To others, it’s amazing progress. It all depends on the size of your community, how long you’ve had your page, how often you post, and more. Don’t dismiss the ideas because the particular example in the article doesn’t have hundreds upon hundreds of likes, comments, and shares. That is not the point. The point is to connect with others. To get them to respond and engage. We are not talking about going viral here, we are talking about connecting.
Okay, now that we got that out of the way.. let’s dig in with 31 ideas for getting engagement on Facebook. These are listed in no particular order.
If you’re scrambling to find free images for your blog or social media content, you’ve come to the right place. I’ve spent the time to compile the most comprehensive list of high-quality photography and graphics for your business.
If you’re an online entrepreneur, I’m sure you value content marketing and know it’s a fantastic way to build that “know, like, and trust” factor for your business. Obviously the blog posts or social media posts have to be high quality, though, right? After all – we’re committed to excellence and we don’t do stuff half-assed. But you might find yourself wondering where to find free stock images?!
Before I talk about some of my favorite resources for finding free images, I want to make sure you are aware WHY it’s important that you use stock images or royalty-free images.
No, you can’t just search for an image on Google search and use that.
Ever heard of copyright? You don’t want to get in trouble for publishing someone’s photo on your blog (even if you credit them!) if they haven’t given you permission to do so. What if they find out you did that? Well, the best that can happen (on the bad spectrum) is they ask you to take it down. The worst? They sue you.
There are a ton of articles about people getting sued but thankfully there are also plenty of articles about blogger beware, educating fellow bloggers and business owners from using other people’s imagery in their content.
Quick question: How creative are you being in your business?
Have you ever thought about this before?
You don’t have to work in a creative field to ask yourself this question. Creativity and innovation are concerns many entrepreneurs have about their business regardless of their niche or industry. How to be creative is a thought many of us consider.
Whether you are a web designer, a health coach, or a tech startup founder, when you are driven by passion and cause, you want to make sure the work you do stands out. You want it to be noticed. You want it to succeed. And it won’t likely get there if it blends in and is the same as everything else out there.
You need more creativity.
If you want your business to succeed, it can’t blend in – it has to stand out and be different. (tweet this)
Thankfully, you don’t need to think of yourself as an especially creative person to draw upon creativity in your work. Whether you’ve always had an artistic inkling or you were mostly analytical all your life, there are steps you can take to maximize your natural ability to think creatively. (Because yes, we are ALL creative, no matter what you might think).
But before I introduce these steps I wanted to make sure we provide context to the concept first.
Welcome to the second Live Event for our Virtual Book Club! As we mentioned in the previous introductory post, we are discussing “The War of Art” by Steven Pressfield.
If you’re here and watching, please tweet this:
I’m at the Virtual Book Club with @xokammie talking about “The War of Art” by @SPressfield right now! Join us! (Tweet This!)
Now, before we begin (scroll down for the video), let me take a second to introduce this session’s co-hosts:
If you’re trying to get accustomed to using Google Plus for Business, you’re in good company. In this post, you will learn five keys to a successful Google Plus Marketing Strategy.
Do you want more traffic to your website?
Want to make connections with influencers that will help your business grow?
Maybe you want to establish deeper relationships with your tribe so that you are seen as an authority in your niche, trustworthy and the “first choice” for your audience?
In a recent post, we’ve established whether you really need Google Plus for your business. It should have been enough to help you make a decision of whether or not Google Plus is right for your business in terms of marketing. If you’re still here, my guess is you’ve decided to give it a shot.
Great. Let’s dive in.
If you’ve been feeling discouraged because your list isn’t growing as quickly as you’d like, this post is perfect for you. We will be talking about about how to finally be happy with the growth of your business through a very simple yet extremely effective mindset shift.
Have your website stats been stagnant lately?
Or maybe your email list isn’t growing as fast as you’d like?
You’ve got a big vision for the future but how are you supposed to get there if you only have a couple of people subscribed to your newsletter?!? How are you supposed to share your passion and your message with the world if only a minuscule percentage of the world is on your email list?
Well, that’s disappointing.
Alright fine, not all is lost. I mean, the list IS growing… slowly… but surely….
But it’s just SO DAMN SLOW!
You read about other passion-driven solopreneurs hitting HUGE numbers in astonishingly short periods of time, so why can’t YOU do the same thing? Seems like all these people are hitting their five figure months all over the place, getting thousands of followers, and you can’t even hit your next email subscriber goal (or whatever your goal metric is).
I know how you feel. I totally understand the frustration. When that number isn’t increasing (exponentially) as you dreamed it would during launch, or when you only get a couple of new subscribers per day (or week, or month) – you can’t help but feel like you’re failing.
Don’t get down on yourself when your biz isn’t growing as quickly as you’d like. You’ll get there. Just keep at it. (tweet this)
I’ve been there. In fact, I’m pretty sure 95% of entrepreneurs have been there. It’s only natural to get too wrapped up in the numbers especially when the vision you have for your business is so grand.
But let me stop you right there.
It’s time to take a step back and look at your situation from a different light – and finally being HAPPY with (and grateful for) the numbers you are getting, regardless of what they are (right now).