Quick question: How creative are you being in your business?
Have you ever thought about this before?
You don’t have to work in a creative field to ask yourself this question. Creativity and innovation are concerns many entrepreneurs have about their business regardless of their niche or industry. How to be creative is a thought many of us consider.
Whether you are a web designer, a health coach, or a tech startup founder, when you are driven by passion and cause, you want to make sure the work you do stands out. You want it to be noticed. You want it to succeed. And it won’t likely get there if it blends in and is the same as everything else out there.
You need more creativity.
If you want your business to succeed, it can’t blend in – it has to stand out and be different. (tweet this)
Thankfully, you don’t need to think of yourself as an especially creative person to draw upon creativity in your work. Whether you’ve always had an artistic inkling or you were mostly analytical all your life, there are steps you can take to maximize your natural ability to think creatively. (Because yes, we are ALL creative, no matter what you might think).
But before I introduce these steps I wanted to make sure we provide context to the concept first.
Welcome to the second Live Event for our Virtual Book Club! As we mentioned in the previous introductory post, we are discussing “The War of Art” by Steven Pressfield.
If you’re here and watching, please tweet this:
I’m at the Virtual Book Club with @xokammie talking about “The War of Art” by @SPressfield right now! Join us! (Tweet This!)
Now, before we begin (scroll down for the video), let me take a second to introduce this session’s co-hosts:
Let’s discuss! Watch & Chat below.
Watch the live stream below (press play) and you can participate in the chat below the video. Please be aware that the video has a slight delay but it is streaming LIVE. Use the chat below to participate and discuss!
If you’re trying to get accustomed to using Google Plus for Business, you’re in good company. In this post, you will learn five keys to a successful Google Plus Marketing Strategy.
Do you want more traffic to your website?
Want to make connections with influencers that will help your business grow?
Maybe you want to establish deeper relationships with your tribe so that you are seen as an authority in your niche, trustworthy and the “first choice” for your audience?
In a recent post, we’ve established whether you really need Google Plus for your business. It should have been enough to help you make a decision of whether or not Google Plus is right for your business in terms of marketing. If you’re still here, my guess is you’ve decided to give it a shot.
Great. Let’s dive in.
If you’ve been feeling discouraged because your list isn’t growing as quickly as you’d like, this post is perfect for you. We will be talking about about how to finally be happy with the growth of your business through a very simple yet extremely effective mindset shift.
Have your website stats been stagnant lately?
Or maybe your email list isn’t growing as fast as you’d like?
You’ve got a big vision for the future but how are you supposed to get there if you only have a couple of people subscribed to your newsletter?!? How are you supposed to share your passion and your message with the world if only a minuscule percentage of the world is on your email list?
Well, that’s disappointing.
Alright fine, not all is lost. I mean, the list IS growing… slowly… but surely….
But it’s just SO DAMN SLOW!
You read about other passion-driven solopreneurs hitting HUGE numbers in astonishingly short periods of time, so why can’t YOU do the same thing? Seems like all these people are hitting their five figure months all over the place, getting thousands of followers, and you can’t even hit your next email subscriber goal (or whatever your goal metric is).
I know how you feel. I totally understand the frustration. When that number isn’t increasing (exponentially) as you dreamed it would during launch, or when you only get a couple of new subscribers per day (or week, or month) – you can’t help but feel like you’re failing.
Don’t get down on yourself when your biz isn’t growing as quickly as you’d like. You’ll get there. Just keep at it. (tweet this)
I’ve been there. In fact, I’m pretty sure 95% of entrepreneurs have been there. It’s only natural to get too wrapped up in the numbers especially when the vision you have for your business is so grand.
But let me stop you right there.
It’s time to take a step back and look at your situation from a different light – and finally being HAPPY with (and grateful for) the numbers you are getting, regardless of what they are (right now).
The other day, I was talking with my Life Coach friend and she was saying how much she dislikes writing email newsletters because she never knows what to say. That made me realize that many passion-driven solopreneurs struggle with being authentic in their email marketing.
The struggle is understandable – as a lifestyle business owner or blogger, you put high value on being seen as genuine and true. You want to avoid being seen as sleazy, salesy, or gimmicky. I get it.
[you might also like "3 Easy Ways To Get More Subscribers To Your Email Newsletter"]
It’s true that authenticity is an important part to building that “know, like, and trust” factor we all crave to have within our community. We want our subscribers to see us as someone they can feel connected to and enjoy hearing from, sans boring corporate talk (I mean, bleh, you have a lifestyle business for a reason!).
However, because of this, many soloprenuers are afraid of being strategic in their business – just the word “strategy” brings them the yuckies, thinking it’s so bland, boring, and rigid.
Don’t be afraid of being strategic in your business. You can do it and still be seen as authentic! (click to tweet)
Thankfully – this couldn’t be farther from the truth.
In fact, a little bit of strategy goes a long way in making sure you fully show up in front of you audience in a warm and open way that encourages participation and connectivity.
Here are three simple tips you can incorporate in your own email marketing strategy for each time you email your subscribers. read more…
As a passion-driven solopreneur, I’m sure you have big dreams for your business. That’s why you have to make sure your priorities are straight – and that growing your email list is right at the top.
So why should you focus on getting email subscribers?
Guess what: email is not going anywhere.
Email is one of the only free ways you can really talk to a person on a personal basis and truly develop that sense of connection and trust. (tweet this)
Even if you don’t have any services or products to sell just yet, you should still focus on growing your email newsletter list so that when the time comes for you to launch a new product or service, you will already have a group of people who are willing to listen and potentially buy from you. So now, the question is…
What can you do to make sure your website is optimized for getting more email subscribers?
Most solopreneurs do not have these things aligned, but thankfully after reading this post, you won’t have to be one of them. These three easy optimization tips will get you more email subscribers by ensuring that your website is doing its best at converting your visitors into leads in the most effortless and non-disruptive way possible. read more…