Category Archives: Search Engine Optimization

How to set up your Google Analytics

How to set up your Google Analytics

Know you should be tracking “stats” but you’re stumped as to HOW exactly to do that? In this post, we talk about how to set up Google Analytics and what exactly to look at in Google Analytics to get started.

How to set up Google Analytics

When you create your website, one of the first things you should do is get your Google Analytics set up. Sure, you can use the Jetpack (if you’re on WordPress) or whatever native stats tracker your content management system provides, but GA is really the standard and it allows you to dig a lot deeper into the insights than any of these other apps do. Especially for free!

[You might also like: 5 Quick SEO Tips to Get More Targeted Traffic Fast]

But before we dig into how to set it up, I want to make sure you understand the benefits of having Google Analytics set up on your site before you hire a link building service. I know a lot of people are confused about why you really need this.

  1. Google Analytics is free to use and set up!  
    • You don’t need any fancy softwares, consultants, or monthly (or yearly) costs to have it up. It’s all totally free and just as powerful as some of the expensive solutions out there. At the agencies I’ve been at, we mostly use Google Analytics to do our tracking and have done so successfully. Obviously, it’s not perfect and I will get to why in a future blog post but it’s just as close to awesome as you can get with a free solution.
  2. Gives you insight into your website performance.
    • Wanna know what are your most popular pages or posts on your website? Done. Wanna know which post has the largest amount of people leaving your site? What about which of the social media channels drove the more traffic? Or maybe seeing how a typical user’s flow looks like… where they typically get started on your site, and then where do they move to, and then where? All of this data is extremely useful in optimizing your website and content for increased conversion, trust, and overall user flow. It’s good stuff.
  3. Track conversions. 
    • When you have goals set up for your specific goals around lead generation or for e-commerce, you are able to see which channel drove conversions and which one didn’t. Which channel had the highest amount of people coming to the site and leaving right away, etc. It’s great information to know when it comes to knowing which channels to focus on around performance for the future.

These are just three reasons to make sure you have it installed but there are a LOT more. I won’t bore you with ALL of them but trust me, once you get this set up and start playing around with it’s many awesome features, you will be amazed at how much helpful insight you can get about the people who visit your website and your own overall website performance.

[you might also like: How to finally be happy with your list growth]

Here’s a video where I go into a little bit more about how to set up Google Analytics (with a screenshare of how super easy it is to setup in WordPress) and what exactly you should look at if you’re just starting out.

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5 Quick SEO Tips To Get Targeted Website Traffic Fast

5 Quick SEO Tips To Get Targeted Website Traffic Fast

In this post, you will learn 5 quick SEO tips that will help you get more traffic to your website that is actually targeted and therefore has a bigger potential to convert, faster.  If you are a business owner, getting more traffic to your website is probably one of your concerns. And understandably so! How can… Continue Reading

5 amazing ways Google Plus can help improve your business

5 amazing ways Google Plus can help improve your business

In this post, we will reveal 5 amazing ways in which Google Plus can help improve your business from many different aspects. If you’ve been writing this platform off before, prepare to be WOWed at what it can really do.  [pssst… did you know you can highlight anything in this post to tweet it out?… Continue Reading

Case Study: Behind The Scenes of my $185K Launch

Case Study: Behind The Scenes of my $185K Launch

I’m a little nervous, but for the first time I’ve decided to share the details of one of my last launches for a brand new program I had never run before. I really don’t like it when people share successes and monetary numbers without sharing ALL the things. Like, the truth behind the launch. Was…

65 Ideas for Your Livestream Broadcast Topics

65 Ideas for Your Livestream Broadcast Topics

In this post, you’ll get loads of topics for your Facebook Live broadcasts and Periscope livestreams, so that you never run out of ideas for your livestream marketing strategy (and you can turn your strangers into total raving fans, in no time!) BIG NEWS! Livestreaming all the rage and it shows no signs of stopping. Facebook…

Why Your Facebook Ads Aren’t Working (and What You Can Do About it)

Why Your Facebook Ads Aren’t Working (and What You Can Do About it)

So… your ads aren’t working. Sucks to be you. Haha, just kidding. But in all seriousness, “My ads aren’t working” is probably one of the most common complaints I hear from entrepreneurs and marketers alike who are trying to grow their presence, impact, and bank account with Facebook Ads.

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