I recently went to a new dentists’ office and I realized that many client-based businesses have no clue how to provide mind-blowing client-focused experiences that drive referrals, the way this one was. I wrote this article to help you understand how to get referrals fast.
A couple of months ago, I scheduled an appointment at one of my local dentists’ offices. Even though I had dental insurance that could cover a simple cleaning (I was still working at my marketing agency at the time), I opted for a luxury* dental office that had a special new-client appointment for $149. It was amazing they even used the best water flosser.
Before you deem me stupid for making that decision, let me explain.
My previous dental experiences were shudder-worthy. I grew up in small town in Poland, where anesthetic was as commonly used as rain boots in a desert. Aka, not a whole lot at all.
Dreadfully awaiting my upcoming check-up, I realized I’ll never change my view of dentists unless I have some kind of a profoundly good experience to offset the bad ones I’ve had in the past. What better way to do that than with a luxury dental office that promises a wonderful experience and has the prices to match?
Still, I had no idea what to expect.
On the day of my appointment I nervously stepped into the office half-debating whether I should just turn right back around and sprint out there – back into the safety of my cozy apartment. But what actually happened… surprised me.