Do you REALLY need Google Plus for business?

The other day, I bumped into my Health Coach friend and after we got to talking I realized she knows nothing about marketing her businesses on Google Plus. In fact, she sees it as pointless.

This made me realize that there are a lot of passion-driven solopreneurs who are confused by Google Plus. Some feel like they should be using it but are too overwhelmed to even get started. Others raise their hands up in defeat after one too many failed attempts at making sense of it all.

Are you in the same boat?

Do you REALLY need Google Plus for your business?

If you are on the fence about using Google Plus for your business, let me tell you…

I’m not surprised.

Ha, I bet you didn’t see that coming.

The truth is, I resisted the platform for a long time too and it wasn’t until I was forced to use it (for some marketing clients from my agency work) that I finally saw the power of Google Plus.

[You might also like: 3 Easy Ways to Get More Subscribers for Your Email Newsletter]


I want you to know you are not alone. In fact, here are some of the exact thoughts I had before I started using Google Plus for business and marketing:

  1. “I don’t know how to use this thing, the platform itself is so confusing, I don’t know what’s what and navigate through the website.”

  2. “I don’t know anyone who’s using it, so what’s the point of my using this for myself? There’s clearly no one on here – it’s a ghost town.”

  3. “Is this really necessary? Why can’t I just use Facebook alone? Why do I have to add yet another platform to my schedule? I already don’t have a lot of time as it is.”

I’m sure you’re having some of the same thoughts, am I right?

Thankfully, once you spend some time to really understand the platform and get comfortable with it, you will see it’s actually an amazing way to move forward in your business.

[You might also like: 5 Keys to a Successful Google+ Marketing Strategy]


In this post, I’m going to address the same concerns I had (that you might also have) about using Google Plus for your business.

1. Google Plus is so confusing, it makes no sense.

Yes, I used to think this too. And I guess it’s true in a way, if you can’t figure something out right away you automatically write it off as too confusing or not being user-friendly enough. I’m sure you’re nodding your head right now too, saying to yourself, “Yeah, I have no idea how to use this thing.”

The truth of the matter is – Google Plus is brilliantly designed, it just takes some time to get used to it and learn how to operate within the platform. This would have been so much easier for me (and you too) if there was a good tutorial or a way for someone to just take you step-by-step on how to do it. I had to get it all figured out myself (the “tutorials” and introductory videos that Google provides are not very helpful) so I can understand the frustration.

Once you know the tips and tricks to using it, you’ll be surprised you ever thought it was confusing or overwhelming at all!

I spent barely an hour with one of my clients, showing her the ropes of using Google Plus. Now, it’s her favorite channel to use for marketing her business online! She was shocked at how easy it actually is and, get this, she said it was “really well-organized.” The same girl that said it was confusing and overwhelming said it was “well-organized” – how’s that for brilliant?

2. No one is using Google Plus. Well, maybe men. And only “tech-y” men.

My Health Coach friend actually told me she wasn’t on Google Plus because none of her acquaintances were on there. Ahhh… face palm.

I get it. It can be tough swimming into the unknown without a life vest (prior knowledge) or support of others you can trust to help you stay afloat. But it’s really not that bad. Something you have to remember is that one of the main points of marketing itself is all about making new connections – it’s about getting in front of your potential customers that wouldn’t have found you otherwise. Right?

So who cares if your friends aren’t using Google Plus. If they not and they’re in the same industry as you, guess what – good for you! You’ll be able to cast your net and catch the fish before anyone else!

And if you’re still thinking that Google Plus is a ghost town, then let me remind (or enlighten) you that Google Plus has 300 million monthly active users on average. If you’re not sure how much that really is, then how about this fact: 22% of online adults visit Google+ at least once a month. Now, how’s that for a ghost town?

Populate your feed by following some influential people and joining communities. Once you get active, you’ll notice that Google Plus is a lively and vibrant community with a lot of potential customers that would be perfect for your business.

3. Seriously though, do I really need to use Google Plus for my business? 

Listen, no one is holding up a gun to your head whispering eerily in your ear “If you don’t get into Google Plus right now, you’ll see what happens… just wait and see!”

I realize that was pretty dramatic but I feel like a lot of solopreneurs feel like they DO have a gun to their head (figuratively, of course) held by Google itself. Like, if you don’t use this platform, you’re gonna fail at your business no matter what and you can wave your dream tropical cruise to the Bahamas goodbye.

Let’s not exaggerate here. I’m not gonna pretend like you NEED to use this platform to succeed. There are plenty of entrepreneurs who are not (yet) using Google Plus for their business and they are doing really well for themselves. Marie Forleo, for example, is one of those people.

Will she get on Google Plus in the future? Maybe. Probably. Who knows, I’m not a psychic.

But does this mean you can ignore Google Plus and hope for the best?

That’s up to you to decide. As a passion-driven solopreneur, I’m sure you want your business to succeed. And you want it to succeed… like, yesterday. So my point is – why wouldn’t you want to see if Google Plus could help you get there faster?

Sure, being active on Google Plus will help your website show up higher on search results and it might bring you more followers and fans that buy your products and services, but hey – who am I to tell you what to do? You’re the boss, boss. You make the decisions.

I’m just here to make you aware of your options.


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Google Plus is a great tool for building your business and I always encourage others to explore it for themselves. If you’re interested in learning more about this fantastic platform, I’ve got something that you might be interested in.

Check out this FREE VIDEO: Learn the SINGLE most power Google+ Trick to make your business look incredibly popular instantly. Yep. It’s true. It’s serious. And I can’t even believe I’m giving it away because it’s a VERY little-used strategy. But what the heck, I like you. Check it out.


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LET'S DISCUSS --> Join the conversation! Come join us at Modern Entrepreneurs Lounge (free Facebook group!) and let's discuss there. :)


  1. I haven’t logged in to G+ since I first got my “invitation.” I’m sure it’s inevitable but I just haven’t bothered. I will have to check my calendar and sign up for your seminar.

  2. I’m totally the opposite of everything you’ve written here. I pretty much have written off the use of Facebook. Google Plus has yielded a much easier way to interact with other people.

    • Did you actually read the article? 😉

  3. Thanks for an informative article. Today is my three month blog anniversary and I still have so much to learn. I need to make sure I am using Google + correctly. Thanks again.

    • Woohoo, happy bloggiversary, Paula! :) To many more! It always gets easier with time, I’m sure this will be very helpful for you.

  4. I’ve recently started dabbling in Google Plus just a bit and haven’t been impressed–all of the points you made might as well have come straight out of my brain! I need to take the time to learn it better.

    • Oh girl, I totally know what you mean – it can be overwhelming and it takes time to get used to it. But it’s definitely worth a look. I hope you’ll join me for the workshop! xx

  5. I use Google+ and like it. I use it for my blog and get people to my blog from it

    • Yep! It’s a great way to get traffic to the website – glad to see yet another proponent of this great platform :) What kind of blog do you have?

  6. I really like how easy it is to engage with people on G+. The groups there are easier to use than FB ones, in my opinion.

    • Totally! I love the G+ communities, plenty of great people there.

  7. You are doing awesome!!

    • Aw thank you dear – right back at you!

  8. Google plus is definitely its own beast and once my projects settle down, I’ll be checking it out…too much on my plate right now or I’d be on your attendee list :) I’m sure you’ll kill it and put on a great training!

    • No problem, Stacey – I know it can be tough to get everything organized. Once the time is right, you can check it out. It will be available for viewing later on too on demand :)

  9. Thanks for the helpful advice/info!

  10. So timely … I’ve just been asked to learn Google+ for work. Will be signing up!

    • Awesome, great to have you Beth!

  11. You def. got my attention!
    Looking forward to the webinar!

    • Glad to have you, Maria! Looking forward to it!

  12. Just recently started with G+ still not using it to its full capacity. Thanks for this post, it clears up a lot of confusion.

  13. This is a timely post Kamila as I was just mulling over my social media strategy and had a big asterix next to G+.

    I have played around with the platform and enjoy posting on it. However it is still unclear what kind of results I can expect from using it more. Is it more geared towards interaction and making connections or is it a powerful tool to drive traffic to your website?

    I want to be convinced but I’m still sitting on the fence. And to be honest I’m a little hesitant to invest as much time as it needs without at least seeing some strong case studies of how it has helped small online businesses.

    I would love to hear your thoughts! Mike

    • Hey Michael, honestly I think G+ can be great for both interaction and creating connections as well as getting traffic to the website, depending on how you approach it. I believe it’s the same thing with each social network too, including Twitter – while it’s a great way to get connections it can also be a great way to get traffic (it’s one of my highest traffic sources too). So it’s all about the intent and the consistency, I would say. I will be sure to include some case studies in the workshop, that is a great idea. Thank you for that. Let me know if you have any other questions, Michael. Does that clear it up a little bit?

      • Hey Kamila! Yes that makes sense. I suppose it just comes down to preference. Specific case studies would be great though (as it seems hard to come by). Thanks for replying :)

  14. Im not a google plus hater per say, but I definitely haven’t taken the time to get with it and make it a priority. Excited to learn more in your training!

    • Glad to have you, Anna! :)

  15. Ugghhh Google+ stresses me out. I want to start using it but, like you said, I haven’t taken the time to learn the interface. I won’t be able to attend your training live, so hoping there will be a playback available! :)

    • Ah yes, I’m hoping this workshop will ease some of that stress. Look for the replay right after the live event :) If you have any particular questions you would like me to address during the Live Event, just let me know! Thanks! xx

  16. Gah! You caught me! I never go to Google + unless I need to, and even then I get lost. Can’t wait to learn more about this tool at your webinar!

    • Glad to have you Suzi! :)

  17. Well timed for me Kamila. I’m just starting and though I’ve used Facebook, I’ve no idea how to effectively use google plus. Will you have a replay available of the webinar? I’m on the otherside of the planet and would be asleep at that time!

    • Hi Stacey, glad to have you – yes, there will be a replay available for a short time so you can still sign up :) Let me know if you have any other questions! xx

  18. Great article and a timely reminder, thank you!

  19. You’re a mind reader! This is really helpful. I’m signing up for your webinar now. Thanks Kamila!

    • Glad to have you, Anne! :)

  20. I understand that it’s good for SEO and I shre on G+… but I never actually use it. Seems like one more thing to take up my time, no? I’m going to try to attend but I think I’m on a plane during ths webinar. Doh.

    • On a plane? Where are you going lady? And there will be a replay for 24 hours after the live event too in case you can’t make it live :)

  21. I think what a lot of people don’t realize about Google+ is that their statuses are oftentimes the first things to pop up in searches. If someone adds you to their circles, and your contributor links and authorship are set up, you’re going to appear closer to the first page, if not as the very first few results, which means you’re going to be seen before all else. Google makes those people a priority, possibly due to the credibility it presents.

  22. I don’t care for Google+, but I keep hearing it’s “the next big thing” so I use it. Though, not very often.

  23. Okay. I admit to these frustrations :) I have a G+ page, but I don’t interact with others much.

    Also, I didn’t see the box about the free webinar next week…

  24. Thanks for this reminder Kamila! I honestly feel like I’m just starting to get the hang of Facebook for business purposes, but when I’m ready to build in a second platform I think it will be Google+.

  25. Thanks for this! I’m fairly comfortable getting around G+, but have trouble finding my audience on there. Think I need to give it another shot!

  26. Ah, G+ – such a hate-love-hate for me. There are definite benefits to it though it’s also still true that it skews male (the only social media platform to do so, so if your ideal customer is male, that’s a huge reason to be active on it) and tech/fan-boy.

    This is a great post. Fundamentally I think it’s key to ensure your use or non-use of a platform is an active choice rather than one made from overwhelm or lack of information/facility so offering an opportunity to help people become more comfortable with G+, as you do, is an awesome service, Kamila. Kudos!

  27. Yes of course! Google Plus is amazing for business, seriously. If not for the SEO benefits, then for the engagement and relationships you can create with people.


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