Do you REALLY need Google Plus for business?

Do you REALLY need Google Plus for business?

The other day, I bumped into my Health Coach friend and after we got to talking I realized she knows nothing about marketing her businesses on Google Plus. In fact, she sees it as pointless.

This made me realize that there are a lot of passion-driven solopreneurs who are confused by Google Plus. Some feel like they should be using it but are too overwhelmed to even get started. Others raise their hands up in defeat after one too many failed attempts at making sense of it all.

Are you in the same boat?

Do you REALLY need Google Plus for your business?

If you are on the fence about using Google Plus for your business, let me tell you…

I’m not surprised.

Ha, I bet you didn’t see that coming.

The truth is, I resisted the platform for a long time too and it wasn’t until I was forced to use it (for some marketing clients from my agency work) that I finally saw the power of Google Plus.


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I want you to know you are not alone. In fact, here are some of the exact thoughts I had before I started using Google Plus for business and marketing:

  1. “I don’t know how to use this thing, the platform itself is so confusing, I don’t know what’s what and navigate through the website.”

  2. “I don’t know anyone who’s using it, so what’s the point of my using this for myself? There’s clearly no one on here – it’s a ghost town.”

  3. “Is this really necessary? Why can’t I just use Facebook alone? Why do I have to add yet another platform to my schedule? I already don’t have a lot of time as it is.”

I’m sure you’re having some of the same thoughts, am I right?

Thankfully, once you spend some time to really understand the platform and get comfortable with it, you will see it’s actually an amazing way to move forward in your business.


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In this post, I’m going to address the same concerns I had (that you might also have) about using Google Plus for your business.

1. Google Plus is so confusing, it makes no sense.

Yes, I used to think this too. And I guess it’s true in a way, if you can’t figure something out right away you automatically write it off as too confusing or not being user-friendly enough. I’m sure you’re nodding your head right now too, saying to yourself, “Yeah, I have no idea how to use this thing.”

The truth of the matter is – Google Plus is brilliantly designed, it just takes some time to get used to it and learn how to operate within the platform. This would have been so much easier for me (and you too) if there was a good tutorial or a way for someone to just take you step-by-step on how to do it. I had to get it all figured out myself (the “tutorials” and introductory videos that Google provides are not very helpful) so I can understand the frustration.

Once you know the tips and tricks to using it, you’ll be surprised you ever thought it was confusing or overwhelming at all!

I spent barely an hour with one of my clients, showing her the ropes of using Google Plus. Now, it’s her favorite channel to use for marketing her business online! She was shocked at how easy it actually is and, get this, she said it was “really well-organized.” The same girl that said it was confusing and overwhelming said it was “well-organized” – how’s that for brilliant?

2. No one is using Google Plus. Well, maybe men. And only “tech-y” men.

My Health Coach friend actually told me she wasn’t on Google Plus because none of her acquaintances were on there. Ahhh… face palm.

I get it. It can be tough swimming into the unknown without a life vest (prior knowledge) or support of others you can trust to help you stay afloat. But it’s really not that bad. Something you have to remember is that one of the main points of marketing itself is all about making new connections – it’s about getting in front of your potential customers that wouldn’t have found you otherwise. Right?

So who cares if your friends aren’t using Google Plus. If they not and they’re in the same industry as you, guess what – good for you! You’ll be able to cast your net and catch the fish before anyone else!

And if you’re still thinking that Google Plus is a ghost town, then let me remind (or enlighten) you that Google Plus has 300 million monthly active users on average. If you’re not sure how much that really is, then how about this fact: 22% of online adults visit Google+ at least once a month. Now, how’s that for a ghost town?

Populate your feed by following some influential people and joining communities. Once you get active, you’ll notice that Google Plus is a lively and vibrant community with a lot of potential customers that would be perfect for your business.

3. Seriously though, do I really need to use Google Plus for my business? 

Listen, no one is holding up a gun to your head whispering eerily in your ear “If you don’t get into Google Plus right now, you’ll see what happens… just wait and see!”

I realize that was pretty dramatic but I feel like a lot of solopreneurs feel like they DO have a gun to their head (figuratively, of course) held by Google itself. Like, if you don’t use this platform, you’re gonna fail at your business no matter what and you can wave your dream tropical cruise to the Bahamas goodbye.

Let’s not exaggerate here. I’m not gonna pretend like you NEED to use this platform to succeed. There are plenty of entrepreneurs who are not (yet) using Google Plus for their business and they are doing really well for themselves. Marie Forleo, for example, is one of those people.

Will she get on Google Plus in the future? Maybe. Probably. Who knows, I’m not a psychic.

But does this mean you can ignore Google Plus and hope for the best?

That’s up to you to decide. As a passion-driven solopreneur, I’m sure you want your business to succeed. And you want it to succeed… like, yesterday. So my point is – why wouldn’t you want to see if Google Plus could help you get there faster?

Sure, being active on Google Plus will help your website show up higher on search results and it might bring you more followers and fans that buy your products and services, but hey – who am I to tell you what to do? You’re the boss, boss. You make the decisions.

I’m just here to make you aware of your options.

 

FREE VIDEO: Most Powerful Google+ Trick

Google Plus is a great tool for building your business and I always encourage others to explore it for themselves. If you’re interested in learning more about this fantastic platform, I’ve got something that you might be interested in.

Check out this FREE VIDEO: Learn the SINGLE most power Google+ Trick to make your business look incredibly popular instantly. Yep. It’s true. It’s serious. And I can’t even believe I’m giving it away because it’s a VERY little-used strategy. But what the heck, I like you. Check it out.

google-plus-free-video-cick

Click HERE to get this FREE VIDEO!

Enjoy!

47 Comments

  1. I haven’t logged in to G+ since I first got my “invitation.” I’m sure it’s inevitable but I just haven’t bothered. I will have to check my calendar and sign up for your seminar.
    Coco recently posted…My First Trail Run In Balboa Park San DiegoMy Profile

    Reply
  2. I’m totally the opposite of everything you’ve written here. I pretty much have written off the use of Facebook. Google Plus has yielded a much easier way to interact with other people.

    Reply
  3. Thanks for an informative article. Today is my three month blog anniversary and I still have so much to learn. I need to make sure I am using Google + correctly. Thanks again.

    Reply
    • Woohoo, happy bloggiversary, Paula! :) To many more! It always gets easier with time, I’m sure this will be very helpful for you.

      Reply
    • Oh girl, I totally know what you mean – it can be overwhelming and it takes time to get used to it. But it’s definitely worth a look. I hope you’ll join me for the workshop! xx

      Reply
  4. I really like how easy it is to engage with people on G+. The groups there are easier to use than FB ones, in my opinion.

    Reply
  5. I have google plus for my blog and never have really thought about having it for our business. Wonder if it would help? Sounds possible.

    Reply
    • Yes of course! Google Plus is amazing for business, seriously. If not for the SEO benefits, then for the engagement and relationships you can create with people.

      Reply
  6. You are doing awesome!!

    Reply
  7. Google plus is definitely its own beast and once my projects settle down, I’ll be checking it out…too much on my plate right now or I’d be on your attendee list :) I’m sure you’ll kill it and put on a great training!
    Stacey recently posted…Your Tuesday Takeaway – Grounding Yourself in GoodMy Profile

    Reply
  8. So timely … I’ve just been asked to learn Google+ for work. Will be signing up!

    Reply
  9. Just recently started with G+ still not using it to its full capacity. Thanks for this post, it clears up a lot of confusion.

    Reply
  10. This is a timely post Kamila as I was just mulling over my social media strategy and had a big asterix next to G+.

    I have played around with the platform and enjoy posting on it. However it is still unclear what kind of results I can expect from using it more. Is it more geared towards interaction and making connections or is it a powerful tool to drive traffic to your website?

    I want to be convinced but I’m still sitting on the fence. And to be honest I’m a little hesitant to invest as much time as it needs without at least seeing some strong case studies of how it has helped small online businesses.

    I would love to hear your thoughts! Mike
    Michael Ofei recently posted…13 Blogs Every Freelancer Should Be ReadingMy Profile

    Reply
    • Hey Michael, honestly I think G+ can be great for both interaction and creating connections as well as getting traffic to the website, depending on how you approach it. I believe it’s the same thing with each social network too, including Twitter – while it’s a great way to get connections it can also be a great way to get traffic (it’s one of my highest traffic sources too). So it’s all about the intent and the consistency, I would say. I will be sure to include some case studies in the workshop, that is a great idea. Thank you for that. Let me know if you have any other questions, Michael. Does that clear it up a little bit?

      Reply
  11. Im not a google plus hater per say, but I definitely haven’t taken the time to get with it and make it a priority. Excited to learn more in your training!

    Reply
  12. Ugghhh Google+ stresses me out. I want to start using it but, like you said, I haven’t taken the time to learn the interface. I won’t be able to attend your training live, so hoping there will be a playback available! :)

    Reply
    • Ah yes, I’m hoping this workshop will ease some of that stress. Look for the replay right after the live event :) If you have any particular questions you would like me to address during the Live Event, just let me know! Thanks! xx

      Reply
  13. Gah! You caught me! I never go to Google + unless I need to, and even then I get lost. Can’t wait to learn more about this tool at your webinar!
    Suzi recently posted…Are You Doing This for Your Clients?My Profile

    Reply
    • Hi Stacey, glad to have you – yes, there will be a replay available for a short time so you can still sign up :) Let me know if you have any other questions! xx

      Reply
  14. Great article and a timely reminder, thank you!

    Reply
  15. I understand that it’s good for SEO and I shre on G+… but I never actually use it. Seems like one more thing to take up my time, no? I’m going to try to attend but I think I’m on a plane during ths webinar. Doh.
    Laura @ Sprint 2 the Table recently posted…Going Big with EnduranceMy Profile

    Reply
    • On a plane? Where are you going lady? And there will be a replay for 24 hours after the live event too in case you can’t make it live :)

      Reply
  16. I think what a lot of people don’t realize about Google+ is that their statuses are oftentimes the first things to pop up in searches. If someone adds you to their circles, and your contributor links and authorship are set up, you’re going to appear closer to the first page, if not as the very first few results, which means you’re going to be seen before all else. Google makes those people a priority, possibly due to the credibility it presents.
    Liz recently posted…Oblivion: AlienMy Profile

    Reply
  17. Okay. I admit to these frustrations :) I have a G+ page, but I don’t interact with others much.

    Also, I didn’t see the box about the free webinar next week…

    Reply
  18. Thanks for this reminder Kamila! I honestly feel like I’m just starting to get the hang of Facebook for business purposes, but when I’m ready to build in a second platform I think it will be Google+.

    Reply
  19. Ah, G+ – such a hate-love-hate for me. There are definite benefits to it though it’s also still true that it skews male (the only social media platform to do so, so if your ideal customer is male, that’s a huge reason to be active on it) and tech/fan-boy.

    This is a great post. Fundamentally I think it’s key to ensure your use or non-use of a platform is an active choice rather than one made from overwhelm or lack of information/facility so offering an opportunity to help people become more comfortable with G+, as you do, is an awesome service, Kamila. Kudos!
    Emily recently posted…Frightful PleasureMy Profile

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