Why Your Facebook Ads Aren’t Working (and What You Can Do About it)

So… your ads aren’t working. Sucks to be you.

Haha, just kidding. But in all seriousness, “My ads aren’t working” is probably one of the most common complaints I hear from entrepreneurs and marketers alike who are trying to grow their presence, impact, and bank account with Facebook Ads.

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Many people think there’s literally NO REASON their ads aren’t working. When I ask them to explain, they just throw their hands up in the air in the “I give up” motion and stare at me blankly. “What do you MEAN how are they not working?! They just AREN’T!”

I get it. I mean. No, I don’t get it, because I can’t help someone who can’t explain to me what really isn’t working. And that’s because there is never ONE solution to a HUGE problem. That’s like saying “I can’t lose weight” and not providing any context – what you’ve tried, what you haven’t tried, how long you’ve been trying, which diets, which fitness regimes, etc etc.

Does that make sense? And just as much as weight loss is a science and an art, so are Facebook Ads. Even if they seem just “science” at the first glance.

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So I’ve decided to create this handy guide for you to use so you can start to sharpen your troubleshooting skills to make your ads perform better, convert easier, and provide revenue quicker. To your rockstar ads and your ever-growing presence! Woohoo!


So your Facebook Ads aren’t working…. now what?

I’m just gonna lay out a whole bunch of scenarios and provide some possible solutions. Please note that this is not an exhaustive list as every client, every campaign, every ad is unique and I don’t believe in a one-size-fits-all solution. But hopefully this will get you started thinking in the right direction.

Click on the issue you’re having and possible reasons will pop out under each, accordion style, so that I don’t bombard you with reasons to things you don’t care about. 🙂 I know, I’m so kind. Hahaha!

Q: I’m not getting any sign ups with my Facebook ads

If you began running ads and despite having spent a good chunk of change, you are still not seeing even a SINGLE sign up in the Ad Manager, here’s what’s likely going on:

1. Your pixel isn’t set up properly

Double check that there IS a pixel on the thank you page and that you ARE optimizing for conversion on that pixel. I recommend using the new Facebook Pixel and Facebook’s Standard Events.

ACTION STEP: Download Chrome extension called “Facebook Pixel Helper” and when you’re on the thank you page, it should light up blue and tell you what kind of pixel on that page. If it doesn’t light up at all? Means you need to add the pixel cause either not there at all or it’s not in correctly.

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2. Your landing page tech side isn’t set up properly

Sometimes the problem could be mechanical and have nothing to do with Facebook. We’ve all done it. You set up a funnel, have a sexy landing page that just begs to be shared and signed up on, and when someone tried to do just that….. nothing happens. They aren’t redirected to the thank you page! And if you have the pixel on the thank you page plugged in properly, but the flow is broken, your leads will never be actually seeing that page! And therefore you won’t be seeing any conversions come through in the Ad Manager.

ACTION STEP: Go through your funnel as if you were a lead and see what happens to test it. See if all the pieces are working properly together.


3. Your landing page sucks

If the above steps are not the problem, then my next guess, assuming your offer is enticing and your ad and targeting is fine, is that your landing page just sucks. It’s not captivating and it’s not enticing people to sign up. Maybe you have too much information on there and people just don’t give a shit. Maybe you’ve hidden the CTA button so it’s hard to find (and therefore hard to sign up for the thing you’re offering). Maybe it looks like scam. Or maybe it’s not optimized for mobile (if you’re running ads) – this one is actually a biggie. MAKE SURE your landing page looks good on mobile if you’re planning on running mobile ads.

ACTION STEP: Check the conversion rate on the page first. If you haven’t gotten any sign ups but have gotten traffic then obviously, the conversion rate will suck. So, ask your coach/mastermind buddies/business friends if your landing page makes them wanna sign up. Why or why not? Implement the changes and see if it helps. Ideally you’d ask people who actually have an interest in the thing you’re offering, not rando’s.


4. Your ads suck

Provided that your landing page IS indeed enticing, perhaps your ads themselves are to blame? Check the CTR (click through rate). If the CTR is lower than 1%, you’ve got work to do. Either your ads suck or your targeting does (more on that in the next point). Make sure your copy is enticing, your image eye-grabbing. If your ad is boring and easy to scroll past, people won’t click it. If people don’t click, you won’t get the sign ups you need.

ACTION STEP: Rework your ad, starting with the creative (that’s the first thing people notice when scrolling through their news feed), and then moving to the ad copy (it has to grab them and prime them to take action once they go to the landing page).


5. The wrong people are seeing your ads

Or otherwise known as “your targeting blows.” I know, I’m so kind. But if your ads look otherwise sexy and captivating but you’re still not seeing sign ups, well then it’s likely that the people who are seeing the ad don’t really give a shit. This point and the previous about how the ads look like tend to go hand in hand and it’s hard to know which one is at fault. Often, if the people are click on the ad to read more, but not clicking through to visit the site, it means they were intrigued but the copy didn’t pull them in.

But if they’re not clicking at all, totally ignoring your ads but you don’t think they should because your ads are like, the bomb dot com, then it’s likely that the people that are seeing it just don’t care.

ACTION STEP: Change up your audience targeting. Try new audiences. And best tip is to test it with some warm audiences. If your warm audiences are still not clicking then it’s not the targeting, it’s the ad. Or…..


6. Your offer is crap

Let’s be honest. Sometimes your offer is just not that great and no amount of Facebook ad magic we do to your campaign, the sign ups are not going to come. That’s okay. It’s happened to the best of us.

ACTION STEP: Pick yourself back up and try again with a new offer. But before you do, find out what your people actually WANT and make sure your offer address that. Good luck!

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7. You aren’t optimizing your ad for website conversions

Almost forgot to mention this: often you may not be seeing any sign ups because you are not OPTIMIZING your ads for sign ups. If you boost your posts, you aren’t optimizing for sign ups so you can’t be surprised if you’re not seeing them. When you boost posts, you are telling Facebook to get more engagement on your post – that’s it. Also, when you run website CLICKS ads (send visitors to your website, or whatever it is that Facebook calls that objective now), you are STILL not optimizing for conversions (sign ups) unless you change the optimization manually. Meaning that you are telling Facebook to only send you the ideal people to fulfill your desired action – in a website clicks ad, that’s a website click, NOT a sign up. Make sense?

ACTION STEP: If you are looking to get sign ups, make sure to always use the “website conversions” objective when setting up an ad campaign.

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Q: Facebook says I had more conversions than I actually did

This one has been happening fairly often lately for my clients. When you check the Ad Manager, you’re shocked to see you’ve gotten sooo many conversions! And they’re all converting so well and for so cheap! You jump for joy only to be brought right back down to earth when you check your email system and the numbers don’t match up…. not even close! What’s the deal?

1. Your pixel isn’t set up properly

It’s possible that you have installed the pixel incorrectly, maybe adding two separate standard events to it or maybe adding the conversion pixel to the landing page so each time a person lands on the landing page, Facebook tracks it as a conversion (when in reality, they haven’t done anything yet except visit the page). This is actually pretty common with people who don’t understand pixels. Just remember to separate the regular non-tweaked pixel and use that for any page that’s tracking just views. Anything that tracks conversions, or actions, you add the little snippet of code to.

ACTION STEP: Download Chrome extension called “Facebook Pixel Helper” and when you’re on the landing page, it should light up blue and tell you what kind of pixel on that page. It should light up and say “PageView” ONLY, not “Lead” or “Purchase” or anything else. If it doesn’t light up at all? That’s fine too. Not ideal but at least that’s not the issue. Go through the entire funnel and see if Facebook could be tracking any other pixels in the path.

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2. People are landing on the Thank You page more than once

This is the solution Facebook usually provides. Oh, people are probably just landing on the page twice. Maybe seeing it once, then leaving, then coming back. Yeah, possible. But really? I doubt everyone is doing that. But yes. This is a possibility. According to them anyway. I remain skeptical.

ACTION STEP: I don’t think you CAN do anything here. It’s not like you can yell at people to not come back to the page… Haha. Again, I remain skeptical that this is the real issue though.


3. People are going further through the funnel and being tracked by the next pixels in the path

Say you have a kick ass funnel implemented and people are opting in, then buying a lot cost offer, then another. Sweet! If you’re a good marketer, you’ve also put in Purchase conversion pixels on each page to track its correct action. Technically, if someone goes through your entire funnel and buys the things and you have several conversion pixels on its way, it could be getting tracked several times.

ACTION STEP: Create a custom report to track your real numbers for THE ONE main action you are tracking for. This should give you a more accurate answer. Yes, it’s an extra step but at least it’s more accurate if that’s the issue here.

Q: My cost per conversion is too high

Sometimes you’re running your ads and no matter what you try, you are spending SO much per conversion, you’re getting frustrated! How can you lower that darn conversion cost?! Here’s what might be the culprit of the high conversion costs:

1. Your landing page sucks

Assuming your offer is enticing and your ad and targeting is fine, it’s possible that your landing page just sucks. It’s not captivating and it’s not enticing people to sign up. Maybe you have too much information on there and people just don’t give a shit. Maybe you’ve hidden the CTA button so it’s hard to find (and therefore hard to sign up for the thing you’re offering). Maybe it look like scam.

ACTION STEP: Check the conversion rate on the page first. How is it? If it’s lower than 30% then there’s plenty of room to make it better. So, ask your coach/mastermind buddies/business friends if your landing page makes them wanna sign up. Why or why not? Implement the changes and see if it helps. Ideally you’d ask people who actually have an interest in the thing you’re offering, not rando’s.


2. Your ads are not grabbing enough people’s attention

This is my kind way of saying, your ads suck. Maybe it’s the image, maybe it’s the copy. Maybe it’s both. Maybe it’s the positioning of the copy… maybe it’s that cooky picture you picked and thought would make people laugh, actually makes people wanna click AWAY. If your ad targeting is on point, as is your offer, then it’s possible your ad is just not standing out in people’s feeds. Check the CTR also. If it’s under 1%, it’s time to work on those ads!

ACTION STEP: Split test more ad variations: new ad creative, new copy. Play around with it until you hit a winner.


{ Free Download: 3 Money Leaks Your Facebook Ad Campaign Probably Has Right Now }


3. The wrong people are seeing your ads

Or otherwise known as “your targeting blows.” I know, I’m so kind. But if your ads look otherwise sexy and captivating but you’re still not seeing sign ups, well then it’s likely that the people who are seeing the ad don’t really give a shit. This point and the previous about how the ads look like tend to go hand in hand and it’s hard to know which one is at fault. Often, if the people are click on the ad to read more, but not clicking through to visit the site, it means they were intrigued but the copy didn’t pull them in.

But if they’re not clicking at all, totally ignoring your ads but you don’t think they should because your ads are like, the bomb dot com, then it’s likely that the people that are seeing it just don’t care.

ACTION STEP: Change up your audience targeting. Try new audiences. And best tip is to test it with some warm audiences. If your warm audiences are still not clicking then it’s not the targeting, it’s the ad. Or…..


4. Your offer is crap

Oops, not again! Yep, yep. It happens. Don’t cry now. Sometimes your offer is just not that great and no amount of Facebook ad magic we do to your campaign, the sign ups are not going to come. It’s happened to the best of us.

ACTION STEP: Pick yourself back up and try again with a new offer. But before you do, find out what your people actually WANT and make sure your offer address that.


5. Your cost per conversion is actually not high at all…

This one cracks me up but I have to address this, because some people don’t know WHAT is considered as low or high conversion costs. And here’s the deal: it depends! If your ads are resulting in CLIENTS, who gives a shit if you’re spending $10 per lead… if it’s an ultra high quality targeted lead and you need just 20 of them for someone to book and call and enroll as a high paying client. Obviously that’s a made up example but you get the drill. You can’t be modeling your costs based on what someone out there is saying. Every industry is different. And each specific action will cost differently. For example, webinar sign ups tend to cost more than quiz sign ups. Discovery call schedules are way more expensive than webinar sign ups. Plus, all of it depends on WHO you are targeting with your ads too!

ACTION STEP:  CHECK (and track) your numbers. WHY do you think your ads are expensive? I had a client who was saying she wanted to stop her ads for a 3-part training series because she thought they were expensive. When I asked her how much she was paying per lead, she said $1.65. I was like WHAAA. That’s GREAT! So yeah. Who’s to say your leads are expensive? Check with your OWN data. What does THAT tell you?

Q: I’m not getting any clicks on my ads

1. Your ad creative (image) is not eye-grabbing enough

So there are specific elements that make an eye-grabbing ad creative, and one of the reasons why people may not be stopping is because your ad creative is boring or easy to scroll past. So you always want to be thinking like the end-user. Would YOU scroll past your ad? If yes, then time to change things.

Elements that work for ads varies: sometimes text on the image works, sometimes no text works better. Whatever you do, I’d avoid making your ads look too amateurish if you’re going to use text. I’d honestly rather have you use no text than use images with text clearly made in Canva. But that’s just me. More in terms of imagery: people looking into the camera tend to work great, smiling, happy, joyful. Positive emotions are better than negative, so try evoking those. Also, avoid too-stock photo-y look.

ACTION STEP: Upload your ad and look at it in your phone. Does it make you wanna stop and read more? If it’s not doing that, you need to make it more engaging. Play with other images. We always split test our ad creative when we run ads for our clients, it’s the #1 thing we always split test (along with the audience targeting).


2. Your ad copy doesn’t intrigue/excite the person enough

The second thing we always split test when we run ads for our clients is the copy. It’s second because it’s the second thing people tend to look at when seeing your ads. The ad creative is first, then the copy. That’s not to say the ad copy is not important because it is VERY VERY important. It can often make or break the campaign. We had one campaign we were running for a client and just a copy shift took her ads from converting at $4 per lead down to $1.50 per lead within a few days. So yeah, it’s important.

ACTION STEP: Play around with your copy to make it engaging. A good idea is to make sure your ad copy starts out by grabbing attention, saying something shocking – something that interrupts their pattern a bit. Also, short vs long copy doesn’t matter as much as you think but may be worth spit testing, too. Lastly, if you are struggling a lot, consider hiring a copywriter to write your ads. Just make sure they are experienced in Facebook Ad copy, cause that’s a whole different ballgame than regular copy.


3. Your ads are being shown to the wrong audiences

Again, if your ads look otherwise sexy and captivating but you’re still not seeing clicks, well then it’s likely that the people who are seeing the ad don’t really care. If people are not clicking on your ads at all, and are totally ignoring them, but you don’t think they should because your ads are like, the bomb dot com, then it’s likely that the people that are seeing it just aren’t the right people.

ACTION STEP: Change up your audience targeting. Try new audiences. And best tip is to test it with some warm audiences. If your warm audiences are still not clicking then it’s not the targeting, it’s the ad. Or…..


4. Your ad targeting is too broad

This point goes almost directly with the point above but often the people or the targeting seems like it should work (if you’re newer to Facebook Ads). Many entrepreneurs or marketers target pages or interests that are a big more broad. And while, yes, your people MAY like those pages and they may be relevant for your ideal clients, you may be getting no clicks because the audience is just too broad. When you’re targeting people like Oprah, Marshalls, Kim Kardashian…. while your ideal clients might like them, if these interest have little to do with your actual offer, you may be missing the mark, because many OTHER people who also like those pages may like them because of reasons other than what your offer has to do with. So in turn, your ad is in front of a lot of non-ideal prospects.

ACTION STEP: Find audiences that are smaller. I usually recommend your potential audience size to be smaller when you’re testing one interest, like above 70k (but not always) and below 450k. When you’re grouping interests, go for around 1 million or less, ideally 750k.


5. You aren’t using the right ad to get the clicks

If your main objective is to get website clicks, you have to make sure you are running ads with a “website clicks” objective. Alternately, if you’re more advanced, you can run “website conversion” objective and then have Facebook optimize for website clicks instead. This way Facebook will make sure to show your ad to people who are most likely to click.

Another thing you can use ad types that tend to get more clicks. One of my favorite ad types for a higher CTR are carousel ads. They feature several images and provide up to 5-6 opportunities for someone to click through.

ACTION STEP:Test out running Carousel Ads (here’s an example below from one of my clients). Also optimize for clicks if that’s your goal.

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Q: I’m not getting any engagement on my ads

1. You’re tracking the wrong thing

I’ve gotta say it, because this is one that confuses many people. If you’re tracking “engagement” on your ads instead of real tangible results that actually contribute to sales, then I just have to ask “Why are you doing that?” because most of the time you don’t really need to be tracking it. Your likes and comments you get on a post don’t always relate to your sales. Usually not. People can like your post for any number of reasons, many of which mean nothing for your bank account. I constantly get people liking my stuff that will NEVER buy from me (they usually consist of people I went to high school with, strangely enough, and creepy guys who also send me countless “hi’s” and pictures of flowers in my business page’s inbox).

ACTION STEP: If, for whatever reason, engagement IS your goal and you’re not getting it, first make sure you are using the “Post Engagement” objective when running the ad. Often, this simply means you are boosting the post. Boosting and “post engagement” is basically the same thing in terms of objective. So that’s step one. Step two is make sure your post is actually engaging. If it’s boring, no one will engage with it, no matter how many dollars you throw at it.

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2. Your post is boring

Well, sometimes no matter how much money you throw at a post, it just won’t engage people simply because… you guessed it! It’s just not engaging. Creating engaging posts is definitely more of an art than a science (at least to me, but please if you cracked the code, do share!), but there are some pointers I can give you to amp up that engagement and squash that boriiiing-factor.

ACTION STEP: Create more enticing posts. Thing about your posts and whether they evoke any emotions – that’s a good thing. Whether the emotion is good or not so good. Emotion is the precursor to going viral, whether it’s “aww that’s so cute” cuddly fuzzy feelings, or a “hell yes” fist pump in solidarity or agreement, or “damn that’s hot” seeing an attractive person do something cool, or “I need to change my life” aspirational or motivational feelings, or something else. Do know, that based on research, positive posts tend to go viral more easily than negative posts. So keep it positive when you can. Also, include images, or videos with your post – we are visual creatures after all.


3. Your post doesn’t include any visuals

Yes, I already said this in the point above but it’s pretty important so I felt this needed its own point. The truth is: posts without any visual elements, no images or a video, is harder to get noticed in a busy feed of your prospective peeps. So it’s much easier to scroll past it and therefore your reach will be high but engagement, not so much.

ACTION STEP: Always make sure to pair your post with a visual – whether an image, an animated gif, or a video. Videos are obviously a whole different animal and we won’t be talking about that much here, but your visual has to stand out. Be engaging. Maybe it’s mysterious, curiosity-evoking, opens up an information gap and the person just HAS to read to find out more (and therefore engage). Maybe it’s something shocking, thought provoking. Or maybe it’s just pleasant to look at, aspire to have or be, or move towards. Whatever the image is, make sure it’s clear, clean, high quality, bright colors, and please do not use blurry pixelated images. Also, red tends to blur out on Facebook and look like the image is lower quality than it really is, so avoid using the color red in images whenever possible.

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Q: I’m not getting any sales from my ads

1. Your pixel isn’t set up properly

If you are running sales page ads and you’re not seeing any sales come through, first double check that there IS a pixel on the order confirmation page and that you ARE optimizing for conversion on that pixel. I recommend using the new Facebook Pixel and Facebook’s Standard Events, using the Purchase event.

ACTION STEP: Download Chrome extension called “Facebook Pixel Helper” and when you’re on the order confirmation page, it should light up blue and tell you what kind of pixel on that page. If it doesn’t light up at all? Means you need to add the pixel cause either not there at all or it’s not in correctly.


2. You are getting your sales page ads in front a wrong audience

This is one of the biggest mistakes people who are new to Facebook Ads do: running ads directly to a sales page for a product… and the people who are seeing the ad are COLD (meaning, they have no idea who you are). This is a big no-no and all is does is just wastes your money to be honest. People don’t buy directly from just seeing a sales page without being primed or knowing more about the person selling it. This is especially true if your product costs more than $25. For products that are cheaper, it MAY work sometimes, if the offer is compelling enough, but still – you’ll likely spend a lot more money and end up losing money in the end anyway. Likely by a lot.

ACTION STEP:Do not run sales page ads to anyone except a warm audience and/or a retargeting audience. These people are most likely to buy so the ads make sense to be seen by them. But for new people? Save your money and focus on getting new people to your LIST first.


3. You don’t have a solid strategy for getting sales from your ads

A lot of times entrepreneurs think that they can just run ads and magically, their revenue will increase, as if likes and comments equated to sales (hint: they don’t). The problem with that is that most people don’t have a solid strategy to make money when running Facebook Ads.

ACTION STEP: Look at your ad campaigns and ask yourself, WHY are you running these ads? What’s the strategy here? Where does it all lead to? How are you actually tracking that? I talk more about this in my FREE e-book you can download here.


4. You ARE getting sales from your ads

Ooooh, confused? Here’s a shocker: your ads sales don’t start and end with the ad. What does that mean? It means that if you have a funnel in place, you should be counting how that lead you get onto your list behaves over the period of time that the funnel exists and runs. Sometimes even longer. I usually look at the funnel length and look at sales TOTAL. Just because someone didn’t buy your tripwire, doesn’t mean they won’t buy your core offer or your 1:1 coaching or done-for-you service which is more high quality anyway. It’s not always a straight line through. Look at the whole picture.

ACTION STEP: When running ads, I recommend segmenting leads that come from ads versus those who come from other venues, like podcast interviews, or guest posts. Mark them as Facebook leads, either by having a separate funnel for them entirely or tagging them properly or associating a leadsource with them. Something many of my clients also do is have us run ads with an affiliate link so that they can then track the sales from those leads over a longer period of time, anywhere from 30 to 90 days. Check that and see their behavior.

Q: I’m not getting any ROI from my ad campaigns

1. You ARE getting an ROI from your ads campaigns after all

Ooooh, confused? Here’s a shocker: your ads sales don’t start and end with the ad. What does that mean? It means that if you have a funnel in place, you should be counting how that lead you get onto your list behaves over the period of time that the funnel exists and runs. Sometimes even longer. I usually look at the funnel length and look at sales TOTAL. Just because someone didn’t buy your tripwire, doesn’t mean they won’t buy your core offer or your 1:1 coaching or done-for-you service which is more high quality anyway. It’s not always a straight line through. Look at the whole picture.

ACTION STEP: When running ads, I recommend segmenting leads that come from ads versus those who come from other venues, like podcast interviews, or guest posts. Mark them as Facebook leads, either by having a separate funnel for them entirely or tagging them properly or associating a leadsource with them. Something many of my clients also do is have us run ads with an affiliate link so that they can then track the sales from those leads over a longer period of time, anywhere from 30 to 90 days. Check that and see their behavior.


2. You aren’t getting the RIGHT TYPE of perfect people in front of the ads

Targeting can be challenging sometimes. Even if you’re running lead generation ads to build up your list before a launch, and then you run a launch and it flops, and you’re like WTF? You might be wondering what might have gone wrong? If the offer was enticing, and people WERE opting in furiously, AND engaging with your emails (opening and clicking on the emails) but yet they still didn’t buy, despite your perfect webinar and sales page… it’s possible that your specific offer maybe was too niche for your people. And while your offers before this were engaging, maybe something with the offer positioning missed the mark and you really couldn’t get that figured out through the targeting on the front-end because the ads WERE driving the good engaged leads.

ACTION STEP: Have something before your big sale or launch to make SURE your leads are indeed the right fit, like a low-cost tripwire or have them self-qualify themselves by segmenting themselves based on the thing you care about. For example, we recently ran a campaign for a client before her launch. We were getting her great inexpensive leads who were super engaged and excited. But there was nothing in place in terms of the funnel that qualified them further to ensure they were the RIGHT TYPE of person. While they were the right category of people (online entrepreneurs), they weren’t the EXACT TYPE of right people (information product creators and course creators). Unfortunately while the people were engaged and excited, the conversion from lead to sale fell short. She still had an ROI but not nearly as much as she had hoped. When you can’t target the exact type of people with your audience targeting due to it being too specific, you can try being more specific with your ad copy to attract the right people (which will usually end up driving up the cost per lead) and then further qualify them in the emails that follow. Lesson learned!

Q: I’m getting hateful messages on my ads

1. You suck at life…. hah, just kidding <3

Guess what? Some people are just trolls and haters and that’s just what they do. Here’s what you need to know: it has NOTHING to do with you. Nothing at ALL. These people thrive on bringing others down, and it’s really sad how many people like that are out there. It’s really unfortunate. But alas, this is neither here nor there. Just know you’re still awesome and just ignore them. Or delete their comments. Whatever. Just don’t let it affect you. They’re projecting their lameness onto you, that’s all. You’re still kickass in my eyes 🙂

ACTION STEP: Shake it off, shake it off. 🙂

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2. You’re a thought leader and you’re striking a nerve

This is a good thing! If you’re a thought leader, you have opinions. If your ad is thought leader-y, it might have some opinions or perspectives that not everyone will agree with. Some people might feel it strikes a cord with them. And they might lash out. Again, this is not about you. Some people just don’t know how to be respectful. Keep doing you, boo boo! 🙂 You’re rocking it! Remember, for every hater you get, you get at least two LOVERS who ADORE you.

ACTION STEP: Keep it up, rockstar! 🙂

3. You’re being rude / racist / sexist / negative / offensive / etc

You’re a dick. Stop it. And don’t come back here, I don’t like rude close-minded people.

ACTION STEP: Re-evaluate your life, please.

Q: My ads are getting disapproved

1. You’re in violation of Facebook’s creative advertising terms and policies

Facebook has rules for a reason, they want to make sure they keep the Facebook environment a good and positive space for everyone. The good thing is that whenever your ad is disapproved they will give you a kinda-vague but specific-enough reason as to why they were disapproved. You can see the reason when you go into the Ad Manager, click on the ad campaign, then ad set, then the ad that was disapproved. The reason will show up on the top.

ACTION STEP:Check the reason and redo your ad to be in accordance with their terms, whether it’s the copy or creative or something else.

2. Your business is in one of the banned industries by Facebook

Again, Facebook has rules. Some industries are unable to run any type of advertising at all on Facebook. That’s thing like gambling, alcohol, tobacco, sex, online dating site, and others like it. Again, Facebook wants to keep it positive! Makes sense. If your business is all about these, it might be tough. BTW, things like health and weight loss and love coaching tend to get disapproved a lot, but they ARE acceptable. You just have to finagle a bit with it.

ACTION STEP: If it’s not a mistake and your business is in a non-approved category, there’s not much you can do except maybe try Google Adwords instead. Good luck!

3. Your ads are being disapproved for no reason

This also happens sometimes and it’s annoying, I feel your pain, it’s happened to me and several of my clients too before. The good news? If you’re following the rules and everything is fine, it’s possible that Facebook’s automatic detection system thingy just freaked out for no reason!

ACTION STEP: You’re able to contact Facebook’s support and tell them the issue is that your ad was disapproved for no reason. If you let them know and explain why it should have been approved, they will usually look at the ad themselves and if you are indeed within their terms, they will approve the ad manually and whitelist the url. Yay! 🙂

Q: I don’t know who to target with my ads

1. Do some research on your own first

Where do I even start?!, you might be wondering. If you have no clue where to get tarted with targeting the right peeps, you can actually do the first step by yourself. You’re in your business after all, you already know who your ideal people are… not it’s time to dig into WHO ELSE they like besides you.

ACTION STEP:Take out a sheet of paper and list out as many influencers, companies, and other pages that your ideal people might also like on Facebook right now. Try to use those when creating your audiences in the Ad Set.

2. Find other interests via Audience Insights tool

So you listed out a bunch of interests but none or very few are actually showing up as possible interests when trying to plug them into your Ad Set. Boo! That’s okay. You can actually use Facebook’s handy tool, called Audience Insights to find OTHER interests that you might not have thought of before.

ACTION STEP:Fire up Audience Insights to find other interests you can target. If you’re confused, I covered this in the 2nd episode of my #BlowUpOnline LIVE Marketing Show. You can watch that below.

3. Create lookalike audiences

I LOVE creating Lookalike Audiences. These are basically audiences that Facebook creates for you based on commonalities of a custom audience you tell it to use as the source: that can be your website visitors, your customer list, your email list, etc. I love it! It used to be not that great but they have really upped their game lately and we see really inexpensive leads whenever we run lookalike audience ads (usually anyway). I highly recommend you give that a try. Please note that the larger the custom audience you provide, the better the lookalike audience will be. If it’s small, like 100 (which is the minimum size for the  custom audience to be used as a source for a lookalike audience) then obviously Facebook might not do as great of a job since there’s not that much data to draw from.

ACTION STEP: Upload your email list to Facebook’s audience as a custom audience, then when you’ve uploaded that, click on “Expand Audience” and it will have you select the country and size. Select the smallest size, 1 or 2 million and let Facebook create the audience for you. Boom.

Q: My account was shut down!

1. You did something against Facebook’s rules 🙁

The account usually get shut down after you’ve had a few ads disapproved. What you can do, is contact Facebook to try to reinstatte it. And, well, this is always an option… but if you wanna know a secret, they’ve never reinstated an account for anyone I know before who’s had their shut down sooo…. Likely what will happen is they will say the decision is final. 🙁

ACTION STEP: Try contacting them to find out if they’ll make an exception. They most likely won’t. From there, you can create a new account in a different profile or use the Business Manager (if you aren’t using it yet). Good luck!

Alright, that’s all I got for ya today!

Hopefully this list helps you in making your Facebook Ads adventure a little less confusing and stressful. Remember, I’m always here to help you. Now that you know some troubleshooting things, it’s important to that you are not missing ANY money that could be getting LEAKED from your ad campaigns. That’s why I recommend you download my free ebook, which will show you how to get the best bang for your buck using Facebook Ads…

As well as how to make sure your ad campaign doesn’t have these 3 major MONEY LEAKS right now (and if you’re like most people, it just might). Grab the ebook below while it’s still available:

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If you found this guide useful, I’d love it if you could share it with your entrepreneur friends!

You can click on the Facebook icon below to share it on Facebook 🙂 Rock it!

Until then!

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