In this post, you will learn the quick look into Pinterest Advertising and whether it’s worth looking into for your own business. It’s a brand new advertising platform that has a lot of hype around it right now. Watch the video and download the freebie below.
A few weeks ago, Pinterest granted my request to be one of the first small brand advertisers on their platform. They originally started rolling the Advertising capabilities out a couple of months ago, working with some big-name brands and I jumped on the opportunity to get in line as soon as I saw it.
Being that I am extremely visual and both of my other businesses are also very focused on the visual aspects, Pinterest is a big traffic driver for me. Not only does it get more traffic, it also does a great job at extending brand awareness and engagement. Good stuff for any brand!
So, I started playing around with Pinterest Advertising right away. The first pin I tried promoting got rejected. But that was my own fault, I didn’t read the guidelines firsthand (who has the time?) and just went for it. Apparently, you’re not supposed to be using hashtags in the promoted pins. Noted.
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For this post, I wanted to outline a few things that you should know when it comes to Pinterest Advertising. There is a full practical guide you can download on the bottom as well for free, so you can get a better look inside Pinterest Advertising, what’s required, how it works, and whatnot.
Why Pinterest Advertising is Worth Looking Into
So I was naturally VERY excited when I got access to Pinterest Advertiser’s dashboard. In case you are wondering why, I wanted to make sure I make a case for Pinterest as a whole so you can really understand the value Pinterest can bring into your business.
Here are some amazing Pinterest statistics, not all of them are up-to-date but these are the latest ones that I could find at the time of writing this article (11/18/14) from ExpendedRamblings:
- There are currently (in 2013) 70 million active Pinterest users. (tweet this)
- 80% of those users are women.
- Percentage of all internet-using women that are also on Pinterest: 20%
- Percentage of all internet-using people in Europe that are also on Pinterest: 8%
- Percentage of time US Americans spend on Pinterest during work hours: 4.8% (tweet this)
- Average time spent on Pinterest per month: 98 minutes
- Percentage of users from the US: 60%
- Percentage of users with an annual household income over $75k: 18% (tweet this)
I won’t dive much deeper into it here but I think you can see a pretty clear picture from these statistics. There are a LOT of women using Pinterest and most of them are pretty well off. If this is your target, well hallelujah! Jack pot. Something else that was not really mentioned here but I know from my research in other projects (I will share this information in another article) is that Pinterest seems to have the highest ROI out of all the social channels.
People use Pinterest with an aspirational intent. They use it with the intention to find stuff to buy – whether it’s right now or in the future. This makes it the ultimate playground from brands to play in.
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Users are actually interested and looking for brand images and products to check out and aspire to buying. This is extremely powerful.
Getting in front of these audiences can be invaluable when it comes to getting those people to later buy your products, especially if you are an e-commerce business. But don’t shy away if you don’t have physical products! Even if you have intangible products, like digital downloads and services, this can be hugely beneficial for you too (as it has been for ME – I don’t sell any tangible products myself and have seen a huge benefit).
Here’s how much traffic I get from Pinterest for my other company, Sensual Appeal, especially when compared to other social networks. Amazing right? I don’t have any products to sell but I get sign ups to my newsletter on there pretty much on a daily basis.
We also used Pinterest as a distribution channel for our campaigns for our marketing clients and we have seen sales being made from people coming in directly from it as well. So yeah, there’s some BIG potential there for any business to play with!
A Quick Look Inside Pinterest Advertising Dashboard
In this video, I take you through the basics of using Pinterest Advertising for your brand. It’s simply a surface look so you can see how it’s all set up and whatnot.
Did you watch the video? Can’t wait to get your hands on this? Please spread the word by tweeting:
Check out this Insiders look at Pinterest Advertising with @xokammie. Awesome for business, can’t wait! (click to tweet)
Free Resource: The Practical Guide into Pinterest Advertising
Wanna check out the complete ultimate practical Guide to Pinterest Advertising?
In this Practical Guide to Pinterest Advertising, you will learn the best practices and tips to using this channel for your own business with more success, getting acquainted with it ahead of time so when your time comes and you have access to the dashboard – you can rock it right away.
Just click on the image below and download this FREE resource, just because you’re awesome and I like you
Stay ahead of the curve, friends.
Until next time,